Whether it’s a scam or a questionable tactic from a lesser-known domain company competing for business, the trick of sending official-looking letters and emails to domain name holders has been around for years. We still see this questionable tactic when clients forward us invoices, wondering if it is something they need to pay. Your domain name is a valuable asset of your company, and you need Continue Reading
I need to renew my domain. Now what?
Q. I’ve been informed that my DOMAIN is up for renewal. What exactly is a domain and why do I need to renew it? A. Your domain name (many of our clients use multiple domain names), basically represents an address where your website can be located online. It is what your customers will think of when they try to locate you and how you will express your business to customers, clients, donors or Continue Reading
Why You MUST Keep Your Marketing Materials Consistent
Consistency Builds Trust. Your company brand and marketing is not just about logos and colors. You need your brand to speak a message that communicates to people what you are about, and what they can trust that you can offer them. Think about: The Benefits of Consistent Branding It is important to define your brand. Your brand is how the world identifies you. Remember that Continue Reading
Why You NEED to Clean Your Email List
How Can Growing a List Be Bad? More isn't always better when it comes to your email list if it means its filled with stagnant or spam-filled contacts, which is worse than having no list at all. Everyone continues to talk about how and why you should grow your email list, so this may seem contradictory. However, if you have undesirable contacts in your list, it may actually be costing you more Continue Reading
Use Email Marketing to Reach More Customers
Email marketing can be a more powerful tool to keep your customers informed on what is new for your business, build brand loyalty and be a great way to stay top of mind than ever before. Follow these steps to reach more customers with email 1. Keep Loyalty Many people are having to shift priorities and try new brands due to availability, businesses not being open at full capacity, Continue Reading
Accessible Websites Allow You To Connect
Be someone they can depend on Now more than ever before, being able to access your website is essential to your users and customers During these uncertain times, people are using websites more than ever before to communicate with, learn about and purchase products and services. You don't want to miss out on potential customers or business, simply because someone can't access the Continue Reading