Everything you want to Know about Facebook Advertising but are Afraid to Ask

Facebook Advertising is becoming an important part of most brands' Facebook Marketing Plans. If you have not yet tried Facebook Advertising, or are overwhelmed by

UTM: What’s That and Why Do I Need It?

UTM stands for Urchin Tracking Module. Does that help? Didn't think so. Chances are your website uses Google Analytics to track usage and visitor behavior (according

What’s New in Facebook October 2015

Don't be surprised, Facebook is making more changes! Mari Smith announced at the “Boost your Business” seminar this summer, that there were updates coming to Facebook

My Day at the Social Media RockStar Event

The Social Media Rockstar Event returned to Morton, Minnesota this year and I was eager to attend for the third consultive year.  With a few returning speakers, but

Look Great in the Inbox

When it comes to email marketing, first impressions matter. How are you doing with your email marketing? Are you consistent? Are you delivering meaningful content

Give your Blog Posts More Reach with LinkedIn Publisher

We all know the benefits of blogging, right?  If you are still in the dark as to why you would want to blog on your website, review this blog post. With Linkedin's

Using Instagram for Business

Instagram has grown in popularity since its inception, and it has some very unique social media aspects. The most interesting thing about Instagram is that it has

What we Learned at Boost your Business with Facebook

Last week, Beth and I went to to the “Boost your Business with Facebook” half-day conference at the beautiful Aria in Minneapolis. It was a great morning of learning

10 Facebook Updates that can Affect your Marketing

Keeping up with Facebook changes can be a big task. It seems they are always making updates to their algorithm and layout, and adding new features behind the scenes.

8 Easy Ways to Use Social Media at Tradeshows

Anyone who gets Exhibitor Magazine, has seen the retro photo that is in the back of each issue, showing a tradeshow image from what seems like a century ago (and

Should I use Pinterest to Market my Business?

Pinterest is the fastest growing social media site in history, so there is no doubt that many of our clients are wondering if they should be spending time pinning for

Effectively Marketing Your Hashtags

Remember the SNL skit of the Computer Guy who knows his stuff so well that he doesn’t allow any latitude for the poor lay person? Those of us in marketing are