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10 Facebook Updates that can Affect your Marketing

Keeping up with Facebook changes can be a big task. It seems they are always making updates to their algorithm and layout, and adding new features behind the scenes.

8 Easy Ways to Use Social Media at Tradeshows

Anyone who gets Exhibitor Magazine, has seen the retro photo that is in the back of each issue, showing a tradeshow image from what seems like a century ago (and

Should I use Pinterest to Market my Business?

Pinterest is the fastest growing social media site in history, so there is no doubt that many of our clients are wondering if they should be spending time pinning for

Effectively Marketing Your Hashtags

Remember the SNL skit of the Computer Guy who knows his stuff so well that he doesn’t allow any latitude for the poor lay person? Those of us in marketing are

Top 10 Things You Need to Know to Get More Traffic to Your Facebook Event

If your business or non-profit is hosting an event and you want the word to spread, Facebook Events is a great place to start. However, simply creating an event in

8 Smart Phone Photography Tips for Amazing Photos

If there is one thing that is critical to success with social media, it is using images to engage your audience. Since not everyone has access to stock photography, a

Gain More Followers to your Company’s Linkedin

Determining the best social media strategy isn't always easy.  Often companies have several goals they want to meet, different social networks they want to be on, and

Handling Negative Comments

One of the most paralyzing aspects of using social media is anticipating negative comments. While negative comments are a reality of putting yourself out there

13 Tips for Facebook Page Newsfeed Optimization

By now I am sure you have heard about the upcoming changes coming to the Facebook algorithm, putting a little more stress on Facebook marketers and business owners.

Most Popular Blog Posts of 2014

Each year it's interesting to look through our Google Analytics to find out what is read the most, what is shared the most, and what blog posts continue to drive a

Twitter Quick Tips

A recently gave a Twitter presentation at the Social Media Breakfast Central Minnesota, in which we did Twitter Basics for the first half hour, and then went into

Facebook Timeline Contest Ideas & Tips

For a while we were all trained by Facebook that contest and giveaways had to be done via a third party app on Facebook. Now that those contest rules are more