Information You Can Use
No doubt the questions we get from our clients may be something you are wondering as well. The beauty of sharing these answers with you, is that it is very timely information and current to what other small businesses are encountering as they work through their marketing plans. Don’t have a marketing plan, but need one? We start with a Playbook and do the research for free. You can request yours here.
1.
Yes, there is such a thing as keyword over-optimization. Including your focus keyword too many times on a page or blog post can lead to high keyphrase density, which Google may interpret as keyword stuffing. As with all things, use keywords in moderation.
2.
When you want to tell your browser to pretty please stop using a saved version of a web page, you need to clear your cache. The easiest way to clear a browser cache in every browser is to press Ctrl + Shift + Delete at the same time, and you can read more detailed instructions here.
3.
It’s important that the content on your site is current and relevant, and with that said, you should not start deleting old blog posts. We’ve outlined some very specific and easy instructions on how to deal with old blog posts.
4.
The short answer is yes! All major social media platforms (TikTok, Facebook, Twitter, LinkedIn, Instagram) utilize hashtags in their algorithms, and some platforms allow people to follow hashtags just as they would a person or page. Hashtags can also increase engagement and followers.
5.
A branding guide is a tool for everyone in your organization to be on the same page and ensure all communications and marketing represent your business or nonprofit consistently and professionally. It sets up simple rules for how and where to use your logo, colors, fonts, email signatures, taglines, and even acronyms or references to your official business name.
