Whether you take part in Black Friday, Small Business Saturday, or Cyber Monday, there are some great deals that you can find from local businesses both online and off. Facebook, Twitter, and Smart Phones have made the shopping experience more social and given the power of information back to the consumer. With a little help from social media, armed with a Smart Phone in hand, the savvy shopper is ready to hit the keyboard or store, whatever their preference.
Five Black Friday Social Media & Mobile Trends:
(and a few tips for shoppers!)
- Facebook Ads – Many big brands will ran Facebook ads with a direct link to their Black Friday Sales Flier. You will also notice how many of your friends like Facebook Pages for retail stores.
- Exclusive Coupons for Facebook Fans – Many local stores are offering their Facebook fans sweet deals to say “thanks” for their loyalty or referrals. Check out your favorite stores’ Facebook pages before shopping to see if they are offering any “Facebook Fan Only” coupons.
- Mobile Coupons – In 2010, survey found that 4.5% Black Friday shoppers used their phone for Black Friday Shopping, and in 2011, 15% and more shoppers are planning on using their phone to find deals. The are some great Smart Phone apps for coupons, such as the Coupon Sherpa app and Retail Me Not which has valuable coupons for stores like GNC, Bath & Body, Dunham’s and JoAnn Fabrics just to name a few.
- Comparison Shopping Via Bar Codes/QR Codes – Ensure that your Smart Phone is equipped with an app that will let you compare prices from different offline and online retailers quickly. I use Red Laser which has worked great to scan items for more information, or to see if their price is competitive. Another clever use of QR codes in past holiday seasons is the JCPenney Santa Tags – See the video of how it works here.
- Shopping Small – There were many big brands who have Promoted Tweets on Twitter, but one that stood out to me was the #ShopSmall Promotion – an extension of last year’s popular Small Business Saturday started by American Express. Their quest is to get people to pledge to shop small and it has worked. They are getting consumers and business owners talking about it all over the web. I am always happy to see write-up in the local newspaper about Small Business Saturday, such as this one in the West Central Tribune.
Remember, there are many great local stores that sell online too. Gift certificates for the local theater, car washes, hair salons, or other professional services are also a great way to support or local economy.
How are you doing your Christmas shopping this year? Are you braving the busy department stores or keeping it more low-key with small businesses and online shopping? What other creative mixes of social media and holiday shopping have you seen?