When is the last time you REALLY looked at your website? By looking at your website I mean clicked on links, looked at sub-pages, filled out forms yourself, pulled up .pdfs, and scrolled to the bottom of things?
Here are 6 signs that should alert you that website updates have reached the point of needing your immediate attention:
- Was that Addison or was that Donna? Uh oh, the person looks familiar, but you’re pretty sure she is no longer with the company. As you click through your website and see one or more people who are no longer at your organization, it’s time to make some updates. Look for images, authored content, emails, and social media profile links that need updating or deleting. Check your blog posts, employee/staff pages, and About Us page.
- What are you asking visitors to do on your website? Are your offers and call-to-actions still relevant? Is there a newer offer that should be mentioned? Maybe you didn’t even realize there is no way for anyone to sign-up for your e-newsletter anywhere on the website! Think through the actions you want people to take and what you are or could be measuring, and then make the website updates to reflect that!
- Ah, man! What were we thinking? Things are looking dated. From hair styles and clothing choices, to design colors and website trends, everything changes over time. Even logos need updating sometimes. Look at changes to your product packaging, service offerings, photos and graphics, and other branding elements. Esthetics are critical to looking professional and gaining trust of potential customers.
- Wait, what? I didn’t realize our old phone number was in that downloadable document. Content changes more frequently than you realize, and it’s listed in more places than you can imagine. That’s why it is so important to go through every page and link on your website to look for outdated information, broken links, and anything that would cause confusion or frustration for a customer.
- If you typed in your website, went to go make a cup of coffee, checked emails, and let the dog out and it is still loading, you have an issue. Technology changes. Rewinding a cassette tape with a pencil was okay in the 80’s, and dial-up was okay in the early 90’s, but websites that are slow to load or difficult to navigate are not the norm. It’s time to see what can be done to speed up your website and improve the user experience.
- Shocked at the odd placement of graphics, squished content, and strange navigation when you pull up your website on your phone? A high number of people are searching, shopping, and viewing websites on mobile devices, and unless your website is fairly new and you specifically talked about it being mobile responsive, don’t assume it is.
Need help auditing your website for any needed updates and changes? Talk to your project manager. If you’re not a client of Vivid Image, let us know how we can help.