Some days can feel like this, no matter what business you are in. The good news is that it doesn’t have to be that way. Especially if you are the manager or owner, you have the most opportunity to create change.
Here is a Strategy: Do what YOU are GOOD at and then find a STRONGER SOURCE for the rest.
If you’ve taken personality profiles, you have heard this before. It’s not a new concept, but often forgotten. Working on weaknesses takes a long time and the results are not as great as if you focus on your strengths. Using your strengths will gain you immediate ground.
If your business is ready to change, search for help that is stronger than your weakness. But remember, that help doesn’t always need to be in the form of an employee. That is why there are consultants and agencies for hire.
These folks are also entrepreneurs who are taking what they are good at and hiring themselves out. If you would never dream of doing your own electrical, dental, plumbing, or medical work, consider other areas you’re needlessly and haphazardly tackling. Just because there is a DIY section at the hardware store or a self-help business book, doesn’t mean it’s in your best interest to try to do everything yourself. Professionals do what they do, so that your time and resources are free to do what you do best. Isn’t that what you want your customers to do too, all YOU to be their expert? It’s the BUSINESS CYCLE OF LIFE.
For example, our clients often have great intentions of handling all of the marketing tasks in house. Yet, when it comes to their daily work flow, there’s never enough time to do it all. It is not realistic to be a Google Expert, current on all the SEO changes while you are also counted on to be an expert in your own field of business. Nor is it profitable to cancel a meeting with new client because you need to upgrade your website’s plugins or adjust your keywords in Google AdWords.
There are obvious efficiencies in delegation. Why spend hours teaching yourself how to learn a skill outside your profession that you won’t use frequently and need to relearn each time. Instead, use the people that do this specific skill every day, the ones who are stronger at it and efficient, the ones who will make you look good. Then you can work on YOUR strength for YOUR customer’s benefit.
Thinking of hiring out? > Here’s a tip.
Start by writing a list of what you dislike or where you lack confidence in the task(s) at hand and turn them into questions. What tasks would free up your time to be with your customers, mentor your staff, improve processes, or other goals critical to your business success?
If you feel like your presence is required in every area of your business and/or the idea of delegating, training others, or hiring out is new to you or difficult to embrace, read the book “E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It”. It’s an excellent place to start.