Be someone they can depend on Now more than ever before, being able to access your website is essential to your users and customers During these uncertain times, people are using websites more than ever before to communicate with, learn about and purchase products and services. You don't want to miss out on potential customers or business, simply because someone can't access the Continue Reading
Do’s & Don’ts of Email Marketing
The number one problem with email marketing is knowing when to limit your content in order to get the best response. Follow these simple tips to get more efficient results! Tips to Better Emails #1: Determine ONE Goal of the Email Think about the reason you are sending the email in the first place. DO: Pick a specific goal for sending: DON'T: #2. Provide Crystal Clear CTA’s Continue Reading
Accessibility is NOT Just for People with Disabilities
Accessible websites can help more of your users than you think! Have you ever wondered what the big fuss is about accessibility and if having an accessible website is really necessary? I am here to tell you that it is. You may think that the number of people with a disability requiring an accessible website is small, but the actual number of people who may benefit from an accessible site Continue Reading
Email Marketing Best Practices for Beginners: How to Get Started
Are you looking to get started with email marketing? If so, you're in luck! We will explain some of the best practices for beginners, such as how to create an email list, design emails, and send them out. By following these tips, you'll be on your way to creating a successful email marketing campaign today! What is email marketing and why should you use itEmail marketing is a form of marketing Continue Reading
Accessibility – ADA, WCAG, 508 Refresh? What does it all mean?
The Americans with Disabilities Act (ADA) is a law that was passed by the United States Congress in 1990. It is a civil rights law which prohibits discrimination based on disability. The ADA specifically defines a disability as "a physical or mental impairment that substantially limits a major life activity". It applies to all walks of life in all situations - including website use, both desktop Continue Reading
ADA: What is Accessibility and Why Does It Matter?
The US Department of Justice (DOJ) started enforcing regulations for website accessibility under the Americans with Disabilities Act (ADA) more frequently. Federal, state and local government sites (and those funded by federal, state and local governments) will be the first to be required to follow the new regulations. Private sector business websites will soon follow. Therefore, it is in Continue Reading
