It is hard to believe that another year is coming to an end. For many bloggers, it can be a challenge to think of a blog post to write during the last weeks of the year, as a focus shifts to holidays and vacation for both writers and readers. Why not write a blog post highlighting your best posts or most popular posts of the year? There are several easy ways to tackle this using Google Analytics, or you can take a different approach by not involving numbers and instead choose your “Staff Favorites” or another special category.
Here is why you should highlight your best posts:
- Looking closely at your Google Analytics will give you great insight into posts to write or expand on for the next year.
- It is a great way to remind your readers and staff of all the great posts that were published.
- In the tradition of a New Year, it can help you to look back, analyze, and set marketing goals for the next year.
- It helps you to fill in a hard-to-write-for time of the year with great content.
- “Best of” lists are generally very quick and easy to write, you just need to create the list, and add links (well a little blogging fairy dust always helps)!
- When done right, a “Best of” list can be loaded with great SEO benefits (expand on your topics with short, keyword rich description of each blog)
- It can help remind you of the enormous long-term value of evergreen content in your marketing.
- If you did not write as much or as frequently as you would have liked, it can be the first step in setting a consistent blogging schedule.
- If you have new readers, or they just missed the post(s) the first time, bringing them front and center again gives the post another chance to be consumed.
- It is a great time to remind your readers, why and how to subscribe to your blog, so they never miss a great post again!
Bonus Tip: If you don’t have enough of your own content to make a “Best of” list, you can create a list of other people’s content. Tell your readers what you thought were the most interesting, inspiring, or thought provoking articles of the year, related to your products or industry.
If you haven’t already, schedule in a “Best of” post for the end of this year or early next year. Watch for posts in the coming week by Steve Slater, our certified Google Analytics expert, with step-by-step directions on how to easily find stats for your most viewed blog posts, most searched for blog posts, and most effective social media posts.