A blog is a personal diary. It’s a public commentary. It’s a place to organize your thoughts or a place to publish breaking news. A blog can be used for your personal shopping list or for a Presidential candidate’s literary thoughts. It is webpage where a single blogger (or sometimes multiple) posts his or her thoughts about a single (or lots) of topics. A blog can be a corporate tool to provide information to staff or customers on a more informal basis than a news release. The definition of a blog is hard to pin down because a blog can be so many things.
A blog includes four basic things:
- Posts in reverse chronological order.
- Unfiltered content. There’s no editor managing content.
- Comments. Most blogs permit comments to make posts interactive, allowing for a place for participation and communication. Not all blogs allow comments.
- Links to the outside world. Bloggers often link to other blogs, relevant sites, and interesting articles.
Blogs are the new personal webpage, but they’re also emerging as a business tool to communicate with and educate clients. Blogs can provide an informal look into company culture and make announcements that may not quite be news release-worthy. They’re a way to share the company’s knowledge and expertise.
Corporate blogs can be used for external communication, such as business development, media relations, and crisis communication. One reason to start a business blog could be branding, especially for service-oriented companies. How do you show your client the quality, reliability, and value in your service? Using a blog is one way to build awareness of your company and increase traffic to your website.
Blogs can also be used for internal communication, such as support, knowledge management, and project communication. It could be a way of keeping your staff informed about that big project you’re all working on.
A blog is a communication tool that anyone can use. Like radio, newspaper, and television, a blog is tool you can use to communicate, educate, and inform. It’s easy for any person to set up their own blog where they can post their personal thoughts. It’s also possible for businesses to set up a corporate blog which they can use to meet unmet communication needs. Maybe it will meet yours.
If you are considering adding a blog to stimulate your website business or need more information on how this works, call us at Vivid Image at (320) 587-8974 or email firstname.lastname@example.org.