Google Analytics: Understanding What’s Working in your Online Marketing, Setting Goals & Tracking
September 17 @ 2:00 pm - 3:00 pm
Do you know how many people visit your website in a typical month? Do you know what your most popular pages are (or maybe even your most popular blog posts?) Do you know which marketing efforts are most effective at bringing in high-quality traffic to your site and generating leads or sales? Do you know which pages on your site need improvement? Did you know you can answer all these questions and more with Google Analytics—perhaps one of the most powerful free tools ever offered? Your website often serves as a central hub to your online and offline marketing efforts, and many times delivers the first impression of your business or organization. It’s imperative that it’s working for you 24/7 to attract people, build trust, and get them to take action. Google Analytics can help you analyze and understand your data to produce better results and improve your marketing efforts. We’ll talk about how to set goals, measure success, and dig into your data to find what works and what needs help so you can keep moving forward.
This class is free, but exclusive to Vivid Image clients only
Instructor: Danielle Vander Ploeg