New Marketing Series with Focus on Pandemic Recovery
Vivid Image is partnering with the Small Business Development Center (SBDC), along with the Small Business Administration (SBA) and Southwest Minnesota State University (SMSU) to offer a marketing series designed for businesses in Southwest Minnesota with a focus on pandemic recovery and growth. Classes run now through October and are free to attend.
Businesses and organizations over the past few months have shown more flexibility and resiliency than ever before. There was a noticeable shift in messaging, communicating rapidly changing information and guidelines, and responding to customers’ needs. Business processes and marketing during COVID have changed in subtle (and not so subtle) ways. Talking to us via a Zoom call can help you through your current situation and the upcoming recovery period. Our goal is to listen, provide insight, and innovate solutions to make your life easier. We will continue to be here for you, and together we’ll get through this. Please reach out to us to schedule a Zoom call today: email email@example.com or call 320-587-8974 OR schedule yourself.
We’re hearing from clients, like NETA (National Exercise Trainers Association) who are sharing their inspiring stories of success through adverse times. It’s our privilege to share the stories with you to see if something similar will work for you.
Resources to: Communicate Fluid Changes with Customers and Prospects while Cutting through the Noise
- Customize print pieces like 6 foot distancing floor stickers, window decals, banners, and more to help with safe reopening of your business. We can create these for you quickly, provide upfront pricing, and have them ready to go. Click here for more info.
- Free graphics created for your business. We’ll create graphics to use on social media and posters to hang in your storefront to let customers know how and when you’re open. Click here to get started.
- US Postal Mail! While this solution takes a step back from technology, it makes a lot of sense to reach out to customers, prospects, and partners via mail delivered to homes and remote work sites. Send notes of encouragement to continue building relationships while people distance themselves and work remotely.
- Use your email marketing in concise ways, such as using your lists to correspond only with those who may need updates on a certain product or service. Keep messages as short and clear as possible, and always include a call-to-action. What do you want people to do next? How can they best contact you right now?
- People have so many questions. Use your FAQ’s to answer what you can as authentically and transparently as possible. It provides the reassurance people need. If necessary, make your FAQ page more prominent and easier to find. Reference it in your correspondence and update it frequently.
- If email marketing is something you’ve been considering, now is a good time to get set up. Constant Contact and MailChimp are two established solutions we’ve worked with for a number of years. If you’re interested in more in-depth automated marketing solutions and the incredible ways this solution can make your life easier and solve problems for your customers, reach out to us about getting started with Active Campaign.
- Social media is a great place to connect a little more personally with your clients right now and engage in meaningful conversations. Your customers and prospects have more time right now to research, explore, and reach out to brands they love or want to get to know better. Try to be consistent with social media posts, tailor your posts to the channel and audience, and be as present as possible. (Don’t post and leave.)
- Quite a few companies are finding text messaging their clients to be a fast and effective way to communicate with people and cut through the noise. We can help you find a solution to meet your needs.
- Update your events calendar or other time sensitive places on your website. If your events have changed dates or moved to a digital format, make your customers aware. They have lots of questions right now. If you don’t have an events calendar on your website, it might make sense to add one; it can be easily updated and link to additional information on your website.
- Update your Google My Business listing. Google has said that updates you make may have a delay, but it’s still important to submit correct information as necessary.
Resources to: Keep Your Business Active and in Front of your Customers
- If ever there was a time to communicate messages to your clients that something is “Back in stock” or “Now available for purchase” make sure you are keeping these rapidly changing messages updated on your website and social media.
- Add a physical sign on your store-front to direct people to specific pages on your website or social media for daily updates.
- There are incredible opportunities with online ads with Google and Facebook, as many more expensive terms and strategies have less competition. You will be able to do much more for less with paid ads for now, especially with an intentional approach. Consultations are free to discuss your idea or what you’ve seen others trying. We continue to monitor changes and opportunities posted by our trusted partners like Google, Facebook, and others.
- Experiment with video and LIVE video; it’s a great time to keep building those relationships and reach out to friendly, familiar faces via video. Everyone is embracing this right now, so jump in.
- Review any options you may have for offering your existing products or services in a new format such as subscriptions, pre-paid discounts, memberships, gift cards, home delivery, shipping; anything you haven’t previously tried.
- Those of you with existing rewards programs in place, encourage anyone close to earning a reward or next level to make one last purchase to get there. Many people are stocking up on things and taking advantage of rewards right now.
Resources to: Identify Parts of Your Business that Can be Moved Online to Keep You Viable
- Create easy-to-understand, user-friendly forms on your website. Now is the time to transition in-person and manual processes online using secure forms. This is quick to implement.
- E-commerce can be used in a number of ways that include selling products, services, subscriptions, e-learning, memberships, and more. Finding an ecommerce solution to implement now at the height of social distancing is something that will grow and change as your business does down the road. We can review the options that would work for you.
- Set up online payments that give you and your customers a preferred option of collecting. Capturing a credit card online is more secure than giving out a credit card number verbally or letting someone write it down. It’s definitely better for social distancing than customers coming in with cash. This can get set up quite quickly. Just give us a call to talk through fast options.
- Need help talking through what that online process would look like and what options are even available? Give us a call!
Resources to: Get Help Working Remotely
- If you haven’t checked out Zoom yet, it’s a great (and low cost) option for conference calls. Keep your meetings private and hackers out with these settings. Slack offers live video chats too.
- Take a moment to watch “How You Can Thrive Using Remote Teams”
Do you have a story to share about a change you’ve made to help your business adapt or serve your customers? We want to hear from you!
Our entire team is here to help support you now and in the months and years to come. Please don’t hesitate to give us a call or email to talk through an idea you have to visualize how it might work and help your business get through this time. 1-320-587-8974