Sounds like a disease, doesn’t it? It’s not, it is a really easy and useful tool to get a quick measure of your social influence. Why is that important? As more and more social platforms are setup there needs to be a way to track everything that is being done, which is what recommended last week. A few months ago Beth emphasized the importance of logging her day, tracking and measuring is a requirement to every marketing initiative. A Klout score is another way to see how what she does for you creates tangible analytics for marketing campaigns.
The Klout score is a way to measure your influence (retweets, likes, comments) across 3 platforms-Twitter, Facebook and Linked In. It is a good way to see how active your friends, followers and fans are in social media. Here’s what they say on their site:
Klout uses over 25 variables to measure True Reach, Amplification Probability, and Network Score. The size of the sphere is calculated by measuring True Reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Amplification Probability is the likelihood that messages will generate retweets or spark a conversation. If the user’s engaged followers are highly influential, they’ll have a high Network Score.
We believe that influence is the ability to drive people to action — “action” might be defined as a reply, a retweet or clicking on a link.
Now that I know about it, my goal is to raise my Klout score this year–I have raised it a few points in the last weeks, now that I am tweeting more. Klout employee, Megan Barry recommends 3 simple way to raise a score (and influence).
3 Simple Ways to Raise Your Klout Score
1. Create sharable content—Remember it isn’t always about you. Influencers create high-quality content that is shared and spread throughout many networks. Experiment with different types of posts and topics to see what resonates the most with your audience, i.e. generates the most Retweets, likes, etc..
2. Start discussions. Don’t just put out content and then disappear – wait for any responses from your network and engage with them. Try occasionally asking a question of a network — it’ll foster a closer connection with your audience.
3. Register and connect your networks. This is the simplest tip for increasing your Klout Score, as it doesn’t involve changing your underlying influence, just allowing Klout to better understand it. When you register and connect other networks, they can understand your influence on that second network and add it to your score.
If you look at your Klout score and include that in with your other analytics, such as Google Facebook or YouTube, you can get a robust image of how well you are doing online. It is worth the time to learn how these tools work. If you are using Facebook, you might be interested in this article on adding Google Analytics to your Facebook fan page. Depending on your performance metrics, you may capture measurement data hourly, daily, weekly, or monthly.
Once you have the data, create a summary. Don’t forget to share-outline each initiative to compare and identify what seems to be working and what isn’t. Then take action. Compare to your overall strategy and goals. Compare your Klout score from the beginning of a campaign to its conclusion. Have you achieved your goals?