The “how long will it take for me to see results” question is a very common question for online marketers. In fact it is so common that we tackled a very similar question pertaining to SEO results a while ago. Unfortunately with this question the answer is unique to each business and goals. It depends on a bunch of variables including:
- Your goals, your goals for your website, online marketing, offline marketing, what you consider “results”
- Your strategy
- Your market place, the economy, market share for you
- Your competition and what they are doing online
- Your time and/or budget you have to invest
When you work with Vivid Image, these are the things we’ll ask you to define. Some online goals are easier than others. Therefore, the answer is “it depends”. To give a definitive blanket statement, aka “one size fits all” is not going to be accurate to you, your business, situation, and goals.
Marketing Is About Getting Attention
Let’s approach it this way:
Stop thinking about your online marketing for just a minute.
Think about marketing in general. It’s basically about getting someone’s attention. That’s all there is to it. You are trying to get more of your audience’s attention than your competitors.
Imagine for a second that you are an only child. Just by the virtue of being in the room you are going to get some of your parents attention. It is effortless really.
- Do something cute? Attention!
- Walk? Attention!
- Pull the dogs tail? Attention!
- Anything? Attention!
The online world 15 years ago was a lot like this. Think about the online marketing landscape in the year 2000.
- No social media. The closest thing to social media was forwarded emails!
- How many websites existed in the year 2000? 17,087,182
- No smartphones. The best selling phone was the Nokia 3310.
- Instant messenger services just started appearing on the scene.
- Mobile apps didn’t exist.
Pretty easy to get attention right? In the year 2000 you built a website and told your customers about it. The search engines indexed it. You got attention!
Getting Online Attention In the Year 2015
Now imagine that you are a child in a family of 5,570 kids. How do you get attention there? How long does it take for you to get attention in that house?
Welcome to the online world of 2015. Here’s what you’re up against.
- Social media is on multiple devices all of the time. Facebook, Twitter, Pinterest, Periscope, Meerkat, etc… All of these are sites that are creating so much content per second that your head will spin.
- There are now about 968,882,453 websites. That is 5,570% more websites than in the year 2000.
- The top phones sold in 2015 are all designed to consume content first, create content second, and make phone calls last.
So, what can you do to gain attention and effect online marketing results?
- Get creative. Attention grabbing ads, videos, stories, demonstrations help. Ideas are endless, so brainstorm and never stop adding ideas to the list.
- Use your website. Now isn’t the time for “put it online, and leave it”. Look at your website everyday. Don’t let lack of information or old information be the reason a competitor grabs attention away. Keep it fresh and new.
- Find out where your customers hang out socially. Whether your customers are on Facebook, Twitter, Pinterest, LinkedIn, or a more niche social space – find out where they consume information and make that social space part of your marketing strategy.
- Reinvent your customer service. Use your website, blog, social media, smartphones in tandem with offline efforts to move your customer service to something unheard of before. Answer clients questions, solve problems, and prove you deserve their attention.
- Focus and define. Segment your target market and focus very specifically on smaller groups with landing pages, ad campaigns, and strategies very specific. Consider landing pages, email lead generation, drip campaigns, targeted ads, and more. Ask about your options.
- Learn and ask. The marketing landscape changes daily. What worked 5 years ago or even a month ago may or may not be relevant today. Ask questions, learn options available today, ask again in a month. Dedicate time, delegate to another or hire, but don’t just do “nothing”. Something is better than nothing.