*Update: As of April 2, 2019, Google+ will no longer exist. Learn more.
Setting Up Google Authorship in 3 Easy Steps
You may have noticed that Google Authorship and Author Rank have become very important in your Search Engine Optimization quest for the top spot (If you haven’t you should read my post on Author Rank). Or maybe you are just vain enough to wonder, “how can I get more people to see my picture?” The good news is that if you are working with the most up to date versions of WordPress and the Genesis Framework setting up Authorship is very easy. It may have taken me 5 minutes to follow these steps so there is no excuse for not doing this. Remember, if you contribute to multiple sites you will have to set up Authorship for each site. The process may be different depending on how the site is built. Without further delay…
Link your WordPress user profile to your Google+ page.
Log in to your site’s WordPress dashboard and click on Users. Then click on your profile. Scroll down about half way down the page you will see a box labeled Google+. Copy and paste your Google+ profile URL into this space (if you don’t have a Google+profile now is the time to get one). You’ll see another space called “Biographical info” and it won’t hurt to fill that one in as well. Scroll to the bottom of the page and click “Update Profile.” When you’re done, it will look something like this.
Add a reciprocal link from your Google+ profile.
Go to your Google+ page and click on “About.” You will see a blue box titled, “Links.” Click on edit. There should be a space in the center of that blue box that says “contributor to.” In that space you would add the URL of the site that you contribute to, and the name of the site. It should look something like this after you have entered all of the information. In the bottom right corner of the “Links” box you will see a button labeled “Save.” Click on that to save your changes.
Thankfully Google has provided a tool to make sure this is all done properly without spending hours searching for yourself. Go to the Google Structured Data Testing Tool and copy and paste a URL from any blog post that you have posted on your site (keep in mind this should be from the same WordPress site that we used in step 1. You may need to repeat the process for other sites you contribute to). Then click the preview button to the right. If you have set up Authorship correctly it should look something like this…(click image to view larger)
That’s it! Pretty easy stuff. If you don’t work with WordPress and the Genesis Framework you can get a different set of Authorship instructions from Google here. If you still are unsure of the benefit or advantage to Authorship you should check out my other post What is Author Rank and Why Should You Care?