It’s Monday morning. You walk into the office with a clear understanding of what you have to accomplish. You’re ready to get things done. You open up your email and there it is… a warning. Not just any warning. A warning from Google. In my experience, you have one of three reactions.
- Ignore it
So what should you do? Are they important? Should you ignore them? Or is your site dead and nobody will ever find your business ever again?
Why Is Google Emailing You?
Before we get into how you should react we should start to look at the reasons that Google will be emailing you. There are many Google products that are set up to notify you of all kinds of things. Some of them are super important and others… well, not so much.
Important Google Services You Should Pay Attention To
There are a few essential Google tools you should be using for your online marketing. When you receive emails from these services you need to check into them quickly.
- Google Search Console
- Google My Business
- Google Analytics
- Google AdWords (if you are using Google AdWords)
Google Search Console
We’ve written about this service before, back when it was called Webmaster Tools. Google uses this tool to communicate directly with site owners. They will use email for many different reasons including…
- To tell you they’ve found crawl errors (totally fixable!)
- To tell you they can’t access your site (bad; find out what’s going on)
- To tell you that your site has malware and nobody will find it until you fix it (the worst; needs immediate attention)
Long story short. Make sure you thoroughly check emails from Google Search Console.
Google My Business
Google My Business is a tool that you can use to make sure that the information Google has about your business is accurate. This tool influences how your business appears on Google Maps and more. Emails that come from Google My Business are important but they aren’t, “end of the world” important. You need to address them, but don’t feel the need to drop everything at once.
Google My Business emails may tell you to…
- Add more photos to your listing
- Add a category to your listing
ONE IMPORTANT NOTE: Occasionally someone, for whatever reason will try and take over your listing (yeah it happens). When this happens you will get an email asking you for permission to do this. If you ignore this email Google will take your listing away. Address these emails right away.
Many businesses use Google AdWords to advertise their business in Google search results and other places across the web. When you are using this tool you are giving Google money, so I recommend reading every email you get from Google AdWords.
AdWords will email you when…
- They have an issue with your payment method (this will put your ads on hold)
- If you have any automated rules running
- If any of your campaigns have violated their terms of service. For example, you write an ad that breaks the rules
Pro-Tip: If you are not using AdWords you might still get emails from them. These emails will contain a special introductory offer. Like, spend $25 and get $100 free or something like that. Look for these if you want to get started with AdWords or contact us. As a Google Certified Partner we can help you get special introductory offers at almost any time.