Jackie Kaufenberg recently earned Social Media Certification from Hootsuite Academy. She has been the Social Media Strategist and Community Manager at Vivid Image since May 2011. In a typical work day, Jackie writes blog posts, creates social media content, manages over a dozen social media communities, and is using Facebook Advertising to create new leads for her clients.
The Social Media Training courses through Hootsuite Academy include optimizing social media profiles, creating social media strategies, growing your online community, content marketing fundamentals, social advertising fundamentals, and more. The social media accounts covered include mostly Facebook and Twitter, but also Linkedin, Instagram, YouTube, Pinterest, Snapchat, and Hootsuite. To earn the Certification as a Social Media Professional, students must also pass a 60-question online exam.
Jackie’s background is in Business Management & Marketing. She also is a CTSM/Certified Tradeshow Marketer. She pointed out, “Working in social media requires constant learning, changing, connecting, and investing in time and resources. The Hootsuite Academy courses and Social Media Certification is one way to stay on top of that moving target and make my clients’ social media marketing shine even brighter.”