Content is the single most important feature of a website. Without content, a site is merely an empty domain name. Like an abandoned building, there’s no reason to go there. Just as important is that the content remain fresh. If website material becomes stale, or dated, visitors will notice and eventually stop coming. Thus, website owners must continually update and add new content to their websites in order to keep their visitors, and to attract new ones.
The solution? A Content Management System (CMS).
CMS allows a webmaster to make edits to page content from within the site itself, without using more time consuming methods and involving other experts. This is critical in today’s modern web where visitors expect new, useful content on a regular basis and webmasters cannot afford to sit still. CMS also has utility when making minor tweaks to content. See a spelling error? No problem! Just fix it yourself. And these are just a couple simple examples. Good CMS software offers far more than just these advantages.
Here at Vivid Image we offer several CMS solutions, ranging from our custom in-house CMS software, to the wildly popular open source blog software, WordPress.
WordPress is built and maintained by a community of volunteer programmers worldwide, under the Gnu Public License, so the codebase is completely open. Even better, the architects of WordPress focused on making it simple to install, modify, extend, and use. That means it’s relatively easy to design a WordPress site, and to redesign it when the mood strikes. For an affordable price, you get a mountain of features, and the ability to extend those features with countless plug-ins. That kind of power to update your site goes far beyond just simple text-content edits, and its value is priceless.
If you start up a new website, there is very little reason to not use CMS as the foundation. If you currently have a static site, you should consider upgrading to a CMS solution, such as WordPress. We’ll be here to help.