Earlier this week Jackie wrote about 5 mistakes that businesses commonly make on Facebook. I figured I would keep that theme going and share the 3 most common SEO mistakes that prevent websites from performing well in search results. I see these 3 website mistakes that hurt SEO everyday. Don’t worry, if you are doing any of these they are easily fixable.
Website Mistakes That Hurt SEO
1. HTML Errors- Meta Descriptions, Title Tags, Etc…
I know this sounds super complicated, but it’s not. HTML errors relate to those pesky title tags, meta descriptions, and H1 tags. Now it is true that these are not as important to SEO as they used to be, but there are still some SEO best practices that have to be followed.
Why is this bad? Search engines rely on these elements of your page to help them understand what your page is about. Title tags and meta descriptions are also used by searchers when they are selecting which result to choose from search engine results. If you are not following the SEO best practices here, you are not only hurting how search engines see you, but also how searchers see you.
2. Duplicate Content on the Homepage
Duplicate content happens when you have two or more pages with different URLs that have identical content. When search engines encounter this situation the divide the authority between all of the pages. I see this most often on the home page. Generally website owners buy many different URLs for their website. You might own example1.com, exampleone.com, example-one.com and on and on… The best practice is to pick the one URL you want to be the primary URL and redirect all others to that URL. What I see more often than not is that all of those URLs will point to a copy of the home page. This creates duplicate content.
3. Ignoring Social Media
There is heavy debate over whether or not search engines use social signals when they rank a website. Search engines deny it, but if you look at the top ranking pages in search results, more often than not they are heavily shared, liked, tweeted, pinned, etc… If it is not easy for readers to share your content on social media you are missing out on a big opportunity. Your business doesn’t have to be on Pinterest for me to share your content on Pinterest. Long story short, even if your business is not on social media, you should make it easy for your website visitors to share your content.
Easy To Fix
The good news is that these mistakes are easy to fix. The bad news is that there are many many more that I encounter every day. If you are not sure if you are making these mistakes feel free to contact us and ask about auditing your site.