Back in April we wrote a blog about setting up Google Authorship. One of the coolest parts of Authorship was the fact that your head shot would appear next to the search results. It looked like this.
Authorship Photos Are Gone?
You may not have even noticed but all of those cool photos are now gone from the Google Search Results. Well almost… So why did the photos disappear?
Why Did Google Take Our Pictures Away
There are two major theories on this one and I could be persuaded to believe either one. I’m sharing these with you because I personally like to know why something happens. If you skip to the next heading you will find the answers to the question, what do we do know? That is ultimately the most important piece.
- Google Authorship Photos competed with Google AdWords. Larry Kim of Wordstream conducted a pretty complete case study on this.
- Google is designing for mobile. This is the reason given to us by Google. Basically the Authorship photos don’t look great when presented on a mobile device and in the name of consistency they pulled the photos completely.
What Do We Do Now?
Authorship and Authority are still important pieces to the SEO puzzle. By all other indicators Google still wants us to put a face with our content. They are still recognizing the code that is used to implement Authorship. They are still counting missing Authorship as an error in your structured data (I know that’s a little nerdy, but trust me on this one). Like most things in online marketing, and in SEO the concept remains the same, but the presentation has changed. As marketers we have to move on knowing that the new face of Authorship… doesn’t have a face.