VEAP
VEAP is a basic needs organization whose programs include access to healthy foods, social services, and many other supportive services. VEAP started working with Vivid Image in 2015 on a new website, and later several in-depth campaigns to drive fundraising goals. Vivid Image marketing team assisted with their most aggressive $1 million donations goal in the fourth quarter with highly customized and cohesive:
- Website
- Campaign Branding
- Landing Pages
- Facebook Advertising
Services We Help With
Facebook Ads
Inspire. Give. Hope.
Facebook advertising was primarily used to increase donations to VEAP, among other goals. The perfect mix of geo-location targeting, and retargeting of VEAP email contacts and web visitors put the ads in front of the people who were willing and able to help VEAP. The Facebook ads were also designed with multiple messages and themes so we were able to test which ads and audience targeting were the most effective.
Various Campaign Branding
Creating campaign-specific logos was the starting point to ensure all campaign related efforts (email, direct mail, social media, or otherwise) had a cohesive look and feel. This cohesion leads to better overall campaign and brand awareness and recall of the messaging.
Campaign Print Materials
By creating print materials that incorporate the newly-created campaign logos and branded look and feel, we boost campaign awareness and reinforce the messaging delivered through all channels. VEAP’s overall organization logo is also incorporated to ensure easy identification by known contacts.
