If you are not a SEO Marketer, Search Engine Optimization can be a highly confusing and overwhelming topic. Many people wonder what they can to do, if anything to assist with an SEO campaign. The truth is a lot! In fact, you are responsible for carrying out perhaps one of the most important pieces of SEO – self promotion of your own website! Keep reading to see what I mean….One of the biggest misconceptions is that a well directed SEO campaign simply results in top rankings in the Search Engines. However what SEO is really about is driving the right kind of “Targeted Traffic” to your site. SEO is conducted in order to draw qualified people who are interested in the products or services you offer to your site.
Business owners will often pay SEO experts to do a complete optimization of their website which includes items like keyword analysis and insertion, link building campaigns, etc, but all too often the optimization stops here. The business owner forgets to promote their site to Targeted Traffic outside of the Search Engines.
Alongside a SEO campaign, one of the best things you can do to help generate more Targeted Traffic is brag about your site to everyone. If you truly want to drive traffic to your site, it needs to be on every piece of your company’s marketing literature, from business cards, to brochures, to signage, or even vehicle graphics. You can even use daily business activities to advertise your website by including it on items like invoices or packing slips.
Bottom line….trust an SEO expert to help you drive Targeted Traffic to your site through the Search Engines, but don’t be afraid to get involved and promote your site as well. Not only will this help your SEO, but it will also help your off-line marketing too! As always, feel free to contact Vivid Image if you have any questions about Targeted Traffic.