By now, you have probably noticed that your Facebook posts have not been getting the reach that they used to a year ago. Or maybe you have wondered why you haven’t seen your favorite brands in your newsfeed lately. Marketers need to be more deliberate in their social media marketing on Facebook to get more reach – by paying attention to when their audiences is online and what type of posts they react too (here is a blog post with some ideas for gaining Facebook reach). Another way to get a post in front of more of your Facebook fans is by advertising via Promoted Facebook Posts.
Promoted Facebook Posts – What you Need to Know
What is a Promoted Facebook Post?
A Promoted Post is one of your options for Facebook advertising. Using a promoted post is a way to reach more people with your post in your fans’ and their friends’ newsfeeds. A new or existing post can get boosted so that more people who like your page see it.
How would I use a Promoted Facebook Post?
Promoted Facebook posts are typically not used to promote every post, but rather the most important or timely posts. Here are some ways that different businesses may use promoted posts:
- A restaurant may post photos of their most popular dishes or specials a few times a week
- A retailer could use a question related to their product to encourage conversation among fans
- An artist or photographer could promote photos of their most recent work
- A non-profit could promote a milestone or fundraising event and encourage event attendance
- Any business could use a promoted post to showcase their contest, giveaway, special promotion, customer success story, or just great content that they want more people to consume.
How do I set up a Promoted Post on Facebook?
You can set up the Promoted Post in the Ad Manager or quickly from your timeline. To set it up from your timeline, click on the “Boost Post” button in the lower right corner of the post on your wall, after you make the post live. You will see options for selecting your audience (fans and friends of fans, or specific targeting of non-fans). You also set your budget maximum and ad duration. As you change your targeting and budget, it will indicate the estimated number of people you will reach.
What results will I see from a Promoted Facebook Post?
The nice thing about promoted Facebook posts is that you will be able to see how it has worked, and how many clicks and impressions your received for the ad cost. Facebook does not promise engagement, but if you have great content in front of more people, the engagement should happen. In your Facebook Insights, you will also be able to see organic versus paid reach so you can analyze the impact of your promotion.
If you have a specific marketing campaign, event, or important content that you want more of your fans to see, using a Promoted Post on Facebook can be an excellent way to get more eyes on it. If you have any questions about Promoted Facebook Posts, please post it in the comments below or on the Vivid Image Facebook page and we would be happy to answer it for you.