I get a lot of questions about how I manage my time when I use social media. Lately, the focus has been on LinkedIn. I originally wrote the post on my personal blog, but with all of the questions, I thought it would be good to revise and re-post here for you.
As a tool, LinkedIn it can be an invaluable way to build and maintain professional relationships with clients, partners, and associates. I hope this strategy inspires you to invest only 15 minutes a day to harness the power of LinkedIn. When I say 15 minutes, please keep it limited to that amount of time. Stay focused.
So here it is the plan and your challenge:
Steve’s 15 Minutes a Day LinkedIn Strategy
Who cannot find 15 minutes to dedicate to building and maintaining relationships? It is a simple step. Done for at least 90 days, it will become a habit. It will take time before you see results, but not as much as you may think. So let’s get started.
Step 1: Preparation
Schedule 15 minutes a day on your calendar. In order for you to be successful, schedule this on your calendar. It is too easy to forget about it, or push it aside because something urgent (but maybe less important) came up. Schedule it on your calendar for the next 90 days as a reoccurring event.
Step 2: The Daily Habit
There are four things I believe you should do every day on LinkedIn:
- Update your status.
- Review your homepage for connection activities and respond as needed.
- Respond promptly to any email you receive through LinkedIn.
- Follow the daily tips below
Monday: Make Connections
One great opportunity you have to provide value to your connections is to connect them. Look at your personal connections or connections you have made through a LinkedIn group and join them. It could be as simple as sending an email to both of them and how they could benefit each other.
You may not find a connection each week, and that is OK. But keep up this discipline. You will become more trusted and known as a resource to your network.
Tuesday: Ask Questions
Ask a question in a group or to your network. You will be surprised how many people will be there to support you.
I had met a social media intern about a year ago. She was a master of this strategy. She would ask questions to her personal connections and group connections about once a week. Through out the week she would get some great responses. The next week, she would send a thank you out to everyone with a summary of all of the answers that were given. This provided her network with invaluable data in an area they cared about and encouraged her network to keep answering her questions. I have complete trust in her today.
Wednesday: Answer Questions
Review the groups that you are a part of and answer as many questions as you can in 15 minutes. Answering questions is a great way to show you care and build up your creditability.
Send thank you’s to your connections for their assistance. Thank you’s may be through email or even a personal note on a card. Personal notes in your own handwriting are not as common as they use to be, but can create a lasting impression.
This is the day to grow your connections and your contribution to your network. First, look at all of the people you have met over the last week. Should some of them be added to your network on LinkedIn? Friday is also a great day to look at adding books you have read, blog posts, Twitter, or Slideshare presentations to your profile.
Make LinkedIn Rock
Are you ready to make LinkedIn rock? Try these recommendations for 90 days. Let me know what kind of results you get.
Want ACCOUNTABILITY? Post a comment letting me know you are trying this strategy. We can connect on LinkedIn and hold each other accountable!