Last week, marketers, business owners, and social media managers from around the state of Minnesota and beyond came to the Social Media Rockstar Event in Willmar. It was a great opportunity to soak up the insight, ideas, and networking. Here are ten key marketing ideas that you can implement now!
Social Media RockStar Event – Trends and Tips from Industry Leaders
- Ask your customers what they want and listen!
Create a question engine and write content based on the questions and answers that your customers want to know. Nick Westergaard stated that 76% of marketers think they know what customers want, but only 34% have asked.
- Relentlessly repurpose your content.
When creating a blog post, create media that can also be used for Instagram, Twitter, Facebook, and so on. Spend ample time promoting and distributing the post on all your social spaces. You can also dig through your archives to see if some older content can be re-purposed, for instance, a TBT or Pinterest board of your classic ads or photos.
- Find social influencers.
Social influencers are the people who will help to share their story or testimonial about your product or service to their peers. Lee Odden pointed out that there is a 9 to 1 return when working with influencers, 10X the conversions and 37% higher retention. Find a way to work with your influencers within your marketing strategy.
- If you are not blogging on your website, start.
Ashley Zeckman revealed that small businesses that blog get 126% more lead growth than those that don’t.
- Make employee advocacy part of your marketing distribution.
Work with your employees to encourage them to share your content to reach a broader organic audience. Ryan Pena’s team uses an app for this and admittedly uses food as bribery, as well as being transparent and letting them know “what’s in it for them?”
- Use video to help tell your customers’ stories, and inspire action.
Do not approach a video as brochure content. Ed Heil pointed out that 60% of people would rather watch a video than read
- Use UTM tracking for your posts and marketing efforts to help better measure the effectiveness of your social media.
This will help to keep your social and direct traffic differentiated in Google Analytics.
- Actively gather reviews from your customers on Google, Facebook, Yelp, and other industry niche sites.
To find out which review sites to care about, search your business name + reviews, your city + business name, your industry description + business name. Aaron Weiche pointed out that 92% of people read reviews before purchasing.
- Create or update your Yelp account (no, it’s not just for restaurants!).
Yelp listings are coming up near the top of SERPS.
- Use advanced targeting in Facebook ads to create custom audiences, lookalike audiences, and saved audiences.
Facebook’s newest custom audiences option allows you to target people who have watched your videos. One interesting way Dennis Yu uses Facebook Advertising to influence people is by advertising to those who work for a specific employer, such as a media source or large organization.
It was great to see familiar faces and meet some new people too! JoAnne Funche, who was a speaker last year Social Media Rockstar Event, was on the Panel Discussion during the Social Media RockStar Event. Don’t miss JoAnne presenting on Social Selling and LinkedIn for the October 27 Social Media Breakfast in Hutchinson.