Teenagers today are likely either at the tail end of “Millennials” if they are an older teen or what’s being referred to as Generation Z for the rest of the teen population. Generation Z hasn’t hit the workforce yet, and other than a minimal wage job or an allowance, they aren’t significant purchase buyers yet.
However, teenagers are trend setters and shoppers, and Generation Z has never known anything other than high speed Internet and Smart phones. They’ve grown up with social media and aren’t very knowledgeable about traditional forms of advertising like newspapers and television ads. Just ask one what a phone book is!
So how do you reach Generation Z in your marketing messages? What are their online habits? I decided to ask my Generation Z daughter, Isabelle, her thoughts on social media and online marketing. I find it interesting her simplistic view of LinkedIn, yet I’m not surprised as she isn’t in the job market yet. I’d like to say our 21 years in business has rubbed off on her web design insight, but I really think she and other Generation Z teens possess an intuition from growing up on the Internet. I found her “good” and “bad” website replies fascinating.
What is it about a social media site that a teenager might decide is worth checking out? (Or not bother with)
Teenagers want to be social, and sometimes social media is the way they do it. Social media also needs to offer a form of entertainment. It can’t be too simple nor too complex.
Which ones (social media platforms) have you tried and didn’t like?
Nobody posts anything anymore on YikYak, maybe once a month.
Vine was fun at first, but all the videos are on Facebook now.
I thought Twitter was too much like Facebook, but just harder to understand and never really wanted to take the time to learn it.
How often do you pick up the phone to call about something you need?
Only if I have to. I call friends if I need them to answer me right away, otherwise everything is mostly via text.
How often do you use email and how do you use it?
I check my (Gmail) email and school email everyday while class is going. I mostly check my personal email for coupons or specials.
What do you know about LinkedIn?
I know it’s like an online resume. It’s a way for people to keep track of their volunteer work and accomplishments. It’s also for future employers to look at (candidates). It’s important for people looking for a job, but maybe not so much for high school students who have a limited number of jobs they can work.
What do you see some companies doing really well on social media?
- Posting every day or really often!
- Making things interactive with their viewers.
- Getting people involved with certain things the business is promoting
- Using contests
- Funny or interesting posts
What catches your attention and makes you want to buy something?
Limited time offers or sales along with an interesting title.
How often do you watch TV?
Rarely or never. I usually only watch Netflix if there is a series I like.
What features do you think makes a social media site really appealing?
Colors and well organized. Lots of fun things happening. Easy to use. Provides a feeling of being social without being social.
What makes a really good website?
Organized and nice looking. Made to be appealing to many groups of people. Meaningful graphics. Updated content. Fast loading pages.
What makes a website really bad?
Too many words on one page. Not enough color. Nothing fun to do, look at, or read. Too many ads!
What are some of your favorite brands to follow on social media? Why?
Taco Bell, Victoria Secret, Pac Sun, ipsy, Wish: Always new exclusive offers. They keep me updates on what’s going on with their company, fun contests and prizes, some show me new trends.