It’s so much fun to get together in a room full of passionate creative marketing professionals. I spend so much time reading and studying search marketing that it is great to hear what the designers are seeing in the design world, and what is new in the world of social media, and website development.
Now that 2015 is here I thought it would be fun to gather predictions from our team. I also thought it would be fun to take a page from the Rand Fishkin book and score our predictions. At the end of the year we will come back and look at these predictions and score points based on who was right, who was kind of right, and who was way off.
The Vivid Image 2015 Marketing Predictions
“I think we’ll see a resurgence of physical/offline things to compliment online initiatives. Personal visits with clients, handwritten notes, in person events… all greatly supported with web and social media, before, after, and during.”
“More attention to specific content geared towards a target market, more focus on generating leads from that online presence and being able to track it – businesses want/need to know their marketing efforts are paying off and that their money is invested in/with the right online “tools”
“Visual mediums will continue to grow ( Pinterest, Tweets with images). With larger screens and better access to high speed Internet everywhere, images and video will become more integral in online marketing campaigns. Facebook will continue to dominate in sheer quantity, but they’ll lose ground as the ‘Cool” place and they’ll probably start to feel the pressure from shareholders to generate new revenue streams. Facebook will lose ground in the innovation side of things.”
“I predict that by the end of 2015 the majority of web design will be designed for the mobile version first instead of the desktop version. Being able to easily access all parts of their site and easily order online via a smart phone will become most important to businesses.”
“Content marketing/providing high-value content (including videos) will become more and more important. Google will continue to make more moves in this direction and give preference in rankings to the content leaders, and users as a result will be more engaged.”
“Online Video Continues to Rise to the Top… With the ice bucket challenge getting a lot of people to post video for the first time in 2014, and the addition of auto-play videos on Facebook, the creation and consumption of video will continue to rise, especially on mobile devices. I think this also goes hand in hand with more people watching online videos and movies (Netflix, Amazon) on their mobile device rather then cable or satellite.”
“More Paid Facebook Ads/Posts… With the changes to Facebook Newsfeed over the past two years, businesses have slowly realized and accepted that if their content is worthy of posting to Facebook, it is also worth budgeting to promote that content on Facebook.”
The Prediction Conclusion
When I read through these predictions there seems to be two big trends. Because they came up so often I figured I would add a little editorial note. The two trends are…
- Visuals – Lots of talk of video and visual content. Even how that content appears on mobile platforms.
- Personalized – Lots of predictions of personalized content. This speaks to the greater movement of notion of human to human marketing.
Look for a follow up to this post in the end of January 2016. We will review how we did and make some more predictions for next year.