Here at Vivid Image spring is in the air and we are beginning to plant and care for a vegetable garden on our grounds for all staff to enjoy. Soon radishes and green beans will sprout and flourish and as with any well planned garden, so will the weeds. While weeds might not be the most exciting thing growing in our garden, we’ll still need to pull and hoe them before they take over valuable space on our lovely plot and affect our overall bounty at harvest time.
Why Maintaining Bounced Emails is Important
Bounced emails are like weeds in your email newsletter contact list. They need to be maintained or the number of contacts you are hoping to reach will be unattainable. A bounced email can be defined as an email that was not delivered to someone on your contact list. The reasons why emails bounce varies from temporary issues such as full mailboxes to emails marked as undeliverable due to server failures. Emails can also bounce due to vacation or out of office auto replies. You’ll want to keep an eye on these delivery interruptions, but chances are they will resolve on their own. Hard bounces such as non-existent emails addresses, out of date addresses, and email addresses with typos need to be addressed promptly. Keeping on top of these issues will help assure that you continue to have successful email campaigns and good open response rates.
Identifying is the First Step
Your first step in addressing bounced emails is to identify the reason the email bounces. Take a good look at the bounced email address and first make sure it is spelled correctly and there are no obvious typos like adding the “m” on .com ending emails. There may also be a chance the bounced email is simply out of date. This can happen when a contact changes to a new email provider or changes jobs. You can correct these email contacts by reaching out to the individual with a phone call and updating their email with the correct information.
Constant Contact is a great resource to get started with email blasts and regular enewsletters. Constant Contact has tools that allow easy access to reports to make tracking bounced emails a breeze.
Like the thoughtful labor that goes into planting and harvesting a summer garden, effective email marketing can also grow your business to the next level. By maintaining a clean contact list and addressing your bounced emails you can gain confidence that your messages are reaching your contacts and that your hard work creating email newsletters will lead to opened and read newsletter content, clicked on links and a growing contact list.
At Vivid Image we are proud to partner with Constant Contact and are ready to help you find the right fit for your Email Marketing strategy. From Newsletters and Publications to Surveys and Social Campaigns we are here to help you get started, achieve better results and find the perfect fit. Contact your Account Director or (320) 587-8974 with your Email Marketing or Constant Contact questions or visit Constant Contact for a FREE Trial.
