Have you heard of Periscope yet? If not, you probably will. It’s a new social media platform that is gaining speed. It is fascinating, appealing, practical, and poised for longevity. Periscope has the potential of being a game changer on many fronts. With its focus on Live video, Periscope is being used all over the world to broadcast a wide range of interests, events, and common everyday things.
Unlike YouTube, Periscope broadcasts LIVE and allows people to tune in to watch as events unfold.
Unlike Vine, Periscope can video for longer than 6 seconds.
Unlike Instagram, you have greater functionality with videos and can give some things more than one heart. Maybe you really love what you’re seeing? Give it dozens of hearts, as fast as your finger can fling them, other people will see what broadcasts are “feeling the love” in real time!
Periscope allows you to see how many people and who is tuning in while you are broadcasting. It also allows you to read comments while you are live too. Someone may ask you to pan to the left… so you can do that!
What will this mean for marketing and small business? We are excited to see and share examples in the coming months. What will everyone’s ability to live broadcast mean for copyrighted material and bad customer experiences? Periscope will be a serious game changer. Your business may or may not choose to use Periscope as part of your marketing, but you will have customers using it. Maybe they already are? Time to go download it and check it out!