Thirteen of our staff were able to attend WordCamp Minneapolis this past weekend. WordCamp is a conference devoted to learning about WordPress, website development, online marketing, web design, and content creation as they all intersect. It is a time to connect with other professionals in our field and talk about technology trends so we can keep our clients moving forward online to achieve goals and avoid pitfalls like security, spam, and other vulnerabilities. We all took away lots of knowledge that we are bringing back to better Vivid Image as a whole, and each of our clients as it pertains to their individual projects and needs.
The day wasn’t without a few laughs, a walk in sunshine, some nice swag from vendors, a group selfie, social media use, counting the use of cat pictures, and the hashtag: #WCMPLS
Here are a few highlights you can talk to your favorite VI team member about the next time you see one of us:
Kori summed up her day in two words,”Content First.” Thanks Kori! Next time, try to be a little less wordy.
“Above the Fold isn’t as important as it used to be. The fact is that users are navigating on sites with various screen sizes these days, and most people are used to having to scroll on their devices to see more information.” This is quite a shift in web design and usability standards that have been cemented for a number of years, but like all things, time shifts expectations and user experiences. ~Kristal Ehrke
Did we mention yet that there were cookies?
“There was one presentation that inspired me in particular, not only because of the content and the speaker, but also his visual aids. He incorporated faded video into the background of his slides with a text overlay. The presentation just had a really clean, eye-catching, but unique look. I had tweeted him and asked him what he used for it, and found out it was Keynote. I have been debating between creating a slide presentation in PowerPoint or Prezi, but after seeing what Keynote could do, I have decided to use that instead!” ~Jackie Kaufenberg
“One thing I learned to really communicate to our clients that their content is step one, prior to the design or redesign of a website. Content makes the design much more seamless for all.” ~Amber Munoz
Anyone else sensing a theme here? *Hint: Content
“Like design, you don’t want to fill a space with content for the sake of filling it. Fluff content and fluff design elements don’t help conversions. Have really good, targeted Calls to Action that compliment your content, and don’t overwhelm a viewer with a half a dozen of them. Really figure out what it is you want somebody to do.” ~Karlie Mosher
“I’m the one behind the initiative of counting the use of cat pictures and references. I love to make social media and learning fun. It didn’t take long before people were helping me count and texting and tweeting me cat pictures. On a more serious note, I loved the energy that coursed through the conference and the chance to be immersed in a culture that embraces change. I connected with the presentation about “Teaching Your Clients How To Do Your Job”, which put a focus on the educational component. At Vivid Image, we value education and anything that helps our clients succeed, so this session helped me think of new ways to help our clients and what we can do to set them up for greater and faster online successes.”~Beth Gasser