Your Content Strategy Is Your Customer’s First Impression
How and what you say tells potential customers a lot about what you have to offer. There is a lot more to content than words. Your tone needs to reflect your brand. The message needs to match your goals and strategic approach. Plus, the quality of your message can dramatically impact your online search results.
Like many other aspects of marketing, content needs are always changing. While it is reasonable to reuse pieces, you need to have fresh information consistently on your website. Plus, if a certain approach or message doesn’t work, change it. Keep your messaging clear and direct.
Let’s Talk About Your Message
“Developing content on behalf of our clients is the most satisfying part of my role. As I ask the questions that help guide their content, I get to learn about what makes each company or organization so special. It’s easy to get passionate about writing when I clearly understand what they do and what they want to accomplish.”
Beth, Content Creator Extraordinaire
