Social Media for Small Business
Feel confident stepping into the realm of social media & harnessing it as a powerful tool for your business success. This guide is your compass through the landscape of best practices, common questions, platform-specific guidelines, and, most important, opportunities! Turn social media into an enduring asset to nurture online engagement and business growth.
A Guide to Excelling on Social Media
Establish Your Social Media Presence
Choosing the right social media platform can truly amplify your small business’s voice, but you don’t need to be everywhere—time is precious. Focus on where your audience is and what fits with your brand’s voice. It’s more important to dedicate time to creating engaging content and maintaining consistency on one or two platforms than to overextend across too many.
- Common Terms Defined
- Is Social Media Right for Your Business
- Help from the SBDC on Choosing Social Media for Your Small Biz
- Which Social Networks Should My Business Use
- Owning Vs Renting Your Online Presence
- Don’t Fear the Company Social Media Policy
- 5 Tips for Creating a Social Media Calendar
- Use a Social Media Calendar to Engage Clients & Prospects
- Social Media Do’s and Don’ts
- Ways to Integrate Social Media into your Next Tradeshow or Event
- 5 Ways Employee Retention & Turnover Affect Your Marketing
- Tips for Effective Calls to Action
- How to Build Social Advocacy, So You’re Not the Only One at Your Company Doing Things!
With so many businesses building their Instagram communities and millions of active users logging in every day, it’s important to know how to best use Instagram for your small business. It’s changing everyday, so use this guide to keep your account engaging.
- Getting Started on Instagram
- Instagram Basics for Small Business
- Know Instagram’s Community Standards (Rules) Before You Post
- Restricted & Prohibited Content You Can’t Post on Instagram
- Instagram: Reels Basics
- 5 Instagram Mistakes You’re Probably Making (And How To Fix Them)
- Increase Instagram Engagement With These Tips
- Video on Instagram: Use the Right Aspect Ratio to Engage Your Followers
With numerous Facebook users logging in multiple times daily to browse their newsfeeds and catch up with friends, it’s a hub of customer activity. If you determine many of your customers and prospects are on Facebook, then it’s crucial for your business to be where your audience is, making Facebook an essential platform for connecting and engaging.
- Tips to Grow Your Facebook Followers
- Understanding the Facebook New Page Experience
- How to Access Your Facebook Admin Panel
- Do Not Require People to Share as Part of Your Facebook Contest
- How to Setup Two-Factor Authentication on Facebook
- Do I Need Facebook Business Manager?
- Facebook Likes or Shares: Which Should I Get More of?
- What is the Facebook Pixel?
- Top 10 Things You Need to Know to Get More Traffic to Your Facebook Event
- 10 Easy Ways to Promote Your Facebook Event Through Social Media Marketing
LinkedIn offers a vast network of professionals, serving as the perfect platform for engaging with current & prospective clients, connecting with industry peers, and interacting with thought leaders. LinkedIn also helps employers to fill positions and extend their reach beyond more casual, less business-centric platforms.
- Know LinkedIn’s Community Standards (Rules) Before You Post
- The Best LinkedIn Tip Ever: Create a Profile for Sales
- 8 Mistakes People Make With Their LinkedIn Profile
- Social Selling with LinkedIn
- Content LinkedIn Values & More
- How to Use LinkedIn to Grow Your Network
- 3 Tips to Make Hiring Go Faster
- Trouble Hiring? Give This a Try
What to Post on Social Media
Creating content for social media should strike a balance between showcasing your brand’s personality and demonstrating its expertise. Mix educational posts and industry insights with behind-the-scenes glimpses and engaging visuals to spark conversations and build relationships.
- 10 Updates Your Social Community Wants to See
- The Mystery Behind Viral Content
- Images You Can and Can’t Use on Your Social Media
- 40 Ideas for Social Media Content
- 10 AI Content Creation Tools That Won’t Take Your Job (But Will Make it Easier)
- How to Find Content Ideas for Your Social Media Marketing
- The Best Days and Times to Post on Social Media [Infographic]
Video
Creating video content is more important than ever before. And when it comes to social media, video content is king. That’s because people are more likely to watch a video than they are to read.
- Affordable Video Equipment
- Stand Out on Social by Creating Video Content
- Promoting your Video on Social Media, Beyond YouTube
- Users Unknowingly Care About Aspect Ratios
- What Makes for Good Video Content
- 5 Places to Use Video in Your Marketing
- Short-Form Video Trends to Watch
- Understanding TikTok
- 8 Ways to Make Better Live Videos on Social Media
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