Content that converts.

Hey everybody, today we’re going to talk about something that’s absolutely transforming, how businesses and non profits connect with their audiences, and why most organizations are wasting money on marketing because they’re not communicating clearly. Let me ask you something, have you ever visited a website that looked absolutely beautiful but left you thinking, I have no idea what they actually do?

Yeah, we’ve all been there. Your brain is actually designed to do two things, survive and thrive, and conserve calories. And, when your message is unclear, you’re basically asking people’s brains to run on a treadmill at full incline. Eventually, they’ll jump off and grab their phone to scroll through TikTok instead.

Now, here’s what’s fascinating. There’s actually a tool that’s been around for thousands of years that can solve this problem. It’s called a story. Think about this. People can’t go five minutes without checking their phones, but they’ll sit through a two hour movie without even thinking about it. That’s the power of story.

Here’s the real game changer. There are seven elements that make every great story work, and we can use these same elements in your marketing. Let’s break them down. First, we need a character who wants something specific, not vague, not general, specific. Then, naturally, that character encounters a problem, and this is crucial.

If you’re not talking about your customer’s problems, they’ll stop paying attention. This is where it gets interesting. They meet a guide. And this is where most organizations mess up. They try to be the hero instead of the guide. Think about The Lion King. Simba is the hero of the story, and Rafiki is the wise guide who helps him succeed.

That’s exactly how your marketing should work. Your customer is Simba, facing their own challenges, and you’re Rafiki, the guide who knows exactly how to help them win. Moving forward, the guide gives them a plan. Think of it like laying stepping stones across a rushing river, showing them exactly how to get from where they are to where they want to be.

What happens next is crucial. You need a clear call to action. Because here’s the truth. People don’t take action unless they’re challenged to do so. And finally, to complete the story you need to show both success and failure. What their life could look like if they work with you, and what they might miss out on if they don’t.

You’ve watched until now and see that your business needs to clarify your messaging to win more clients. Your next step is to talk to us about a messaging clinic and get a date on the calendar, because we’re about to take everything we just talked about and apply it directly to your business. Let’s walk through what happens next.

We’ll spend two and a half hours together getting to know your business inside and out. And trust us, every company has something remarkable, but sometimes they’re just too close to see it clearly. That’s where we come in as a certified story brand agency. We know exactly how to take these seven story elements and weave them into your unique message.

We’re going to have real conversations about your business and your customers. Come ready to think like your customer. What keeps them up at night? What are they really looking for when they come to you? And if you want to bring some team members along, fantastic. We love different perspectives, though we’ll keep it to four people max to keep things focused.

Once we’ve uncovered your story, we’ll create your brand and message guide. Think of it as your marketing north star. It’s going to make every future piece of communication you create clearer and more effective. We can’t wait to dig into your story and help you create a message that truly resonates with your customers.