At their recent Fueling Your Success Customer Seminar, Rural Computer Consultants provided over a hundred propane companies from across the country with inspiration and tools for success. Leading up to the event, the team at RCC had incredible ideas on how to use the four day conference to build community and lift up the family-owned companies attending virtually and in-person. They invited our team into conversations and planning for the event, and excitement continued to build as we got an up close look at what makes RCC and their customers truly unique.
Meet Freddie, RCC Sales & Marketing Extraordinaire
Freddie’s sense of humor, love for their clients, and commitment to elevating small businesses within the propane industry gave way to his idea that propane can be exciting and fun, maybe even sexy. The Vivid Image team was happy to help him take “Making Propane Sexy” into a fun theme for those attending the seminar.
“I like the simplicity of having an idea and then passing it over to Vivid to have their team finish the vision that we use to showcase RCC.”
Freddie Ridler
There’s no doubt that his idea created buzz and gave way for more conversations throughout their 25th annual customer seminar that led a few attendees even making their own shirts!
It’s Clear How Much RCC Loves Their Customers
Everyone was excited to get in on “Making Propane Sexy” proving that all businesses who are devoted to solving their customers’ problems have a tremendous impact on the lives of those who need what they offer. Steve was honored to be a keynote speaker on one of the days to such an engaged crowd. He was excited to bring energy to a room of enthusiastic business owners, marketers, and customer service specialists eager to provide their loyal customers with the authentic service people come to love from family-owned businesses.
Curious What It Takes to Make Your Business Sexy Too?
S – Stand Out: In order to build a strong brand, it’s important to stand out from the competition. This can be achieved by developing a unique value proposition, creating eye-catching visuals, and offering exceptional customer experiences.
E – Engage: To build a loyal customer base, it’s essential to engage with your audience through various channels such as social media, email marketing, and in-person events. This helps build trust and foster relationships with your customers.
X – eXcite: Creating excitement around your brand can help generate interest and enthusiasm among your target audience. This can be achieved by launching new products or services, offering exclusive promotions, and hosting events.
Y – Yield Results: The goal of building a strong brand & marketing strategy is to yield positive results: increased sales, brand awareness, & customer loyalty. This requires continuous monitoring and adjustment of your strategies to ensure they are effective.
Build Relationships Like RCC
Steve, Cegi, and Heidi enjoyed connecting with Freddie, RCC sales and seminar coordinator, Nancy, RCC senior fuel support, while building new relationships with the propane companies in attendance. The care that RCC has for their customers is apparent. They are a multi-generational family business that treats all their employees and customers like an extension of their family. The thought, compassion, and consideration that went into this week-long event was extraordinary. What an honor for us to be invited to participate. Kudos to RCC for being an amazing business and ardent supporter of their customers.
If you attended, but weren’t able to connect with us or you’re a propane company curious about how we work with propane companies to yield results, click here.
Learn more about RCC’s Fuel Distribution System (FDS) & complete back office software for propane and fuel companies, click here.
