Your Content Strategy Is Your Customer’s First Impression
Your tone needs to reflect your brand. The message needs to match your goals and strategic approach. Plus, the quality of your message can dramatically impact your online search results.
How and what you say tells potential customers a lot about what you have to offer.
Like many other aspects of marketing, content needs are always changing. While it is reasonable to reuse pieces, you need to have fresh information consistently on your website. Plus, if a certain approach or message doesn’t work, change it. Keep your messaging clear and direct.
Developing content on behalf of our clients is the most satisfying part of my role. As I ask the questions that help guide their content, I get to learn about what makes each company or organization so special. It’s easy to get passionate about writing when I clearly understand what they do and what they want to accomplish.
While creating content we consistently focus on strategic goals and the audience.
We combine that with keyword research, readability, and message focus to create content that gets results and is enjoyable to read.
Some of our clients write all or a portion of their copy, which works too. Know that our writing creation service is available.
What Our Clients Have to Say
Vivid Image helps Caspers Chiropractic stay in front of our current patients and potential new patients with monthly email newsletters. Email marketing has allowed us to quickly communicate our promotions, community involvement, patient testimonials, and tips that help our patients be their healthiest.– Dr. Guy Caspers, Caspers Chiropractic Center