Rethink your marketing and create a strategy.
Long & Short Term Goals
Taking the time to plan upfront saves you money and time. A solid plan identifies what makes you remarkable, articulates your unique goals, identifies your needs, and re-evaluates your marketing mix.
There’s a finite amount of time, resources, & budget for each business to accomplish everything needed to grow, so we identify the highest-impact initiatives to use at the right time to an interested audience. Let’s determine what initiatives make sense for you with a marketing strategy and get started.
Look at long-term and short-term goals. We suggest setting SMART (specific, measurable, actionable, realistic, timely) goals that your business can focus on. This will help guide the marketing strategy and actions that need to be done to reach them. Those goals may be overall business goals, sales goals, or specific programs you’d like to see launched and succeed.
I enjoy getting to know each of my clients and building relationships. No two clients will ever have the same exact goals and therefore, it’s critical to develop a strategy that can be implemented to achieve those goals. Planning allows for projects to stay on course, an initiative to be completed on time, and goals to be achieved.
You know your business and probably have a good idea of what is working and what isn’t.
Let’s start with that and move forward from there. We make sure that the first step builds a strong foundation. We also believe it is important to measure every step and celebrate success.
What Our Clients Have to Say
“In 2015 HomeTown Bank made a decision to look outside the bank for some help with our marketing. We were very fortunate to be introduced to the team at Vivid Image. Vivid has done an amazing job assisting us with our rebranding and marketing plans! I especially appreciated the time they took in the beginning of our relationship to learn as much as they could about HomeTown Bank and what makes us different from other banks. They’re knowledgeable, detail oriented, responsive and extremely creative! I especially appreciate their collaborative approach which really makes us feel like they work with us right here at the bank. I would not hesitate to recommend this marketing firm to anyone!”-Daryl Karsky, VP Jordan Bank Manager, HomeTown Bank