Have you recently received an email from someone you’ve never heard of that caught your attention through a startling revelation about your website that you may not have considered until now?
Maybe something like this:
or this:
These are scary scenarios, but if these are emails out of the blue, how do they know what your goals are and what to measure?
These random cold-emails are nothing new. They are designed to trigger worry and prompt hasty decisions. At Vivid Image, we eat, sleep, and breathe website design, functionality, performance, and measurement so you don’t have to. We proactively monitor industry changes, security concerns, and emerging scams to keep your digital presence protected and performing at its best.
Since nothing we offer is a one-size-fits-all approach, our Account Directors are skilled at listening to your needs, focusing on your goals, and making sure to offer assistance in areas we know will help your business. We stay on top of trends, usability standards, and changing regulations as they apply to your website and marketing initiatives. You know we want you to look good, so we’ll mention it if we notice anything concerning. There’s no need to worry about the suggestive statements made in these emails, but we understand they can spark questions at unexpected moments. That’s why we’re always here for you and experienced at investigating any opportunities or concerns related to your website.
We have many services that may not have been mentioned up until now, because they didn’t previously fit with your unique business goals, budget, or customized marketing plan. However, if it is important to you, then it’s important to us. Ask questions of your Account Director and forward these types of emails to them. Your team here will focus on providing you the information, services, and resources you need to further your business and help you achieve your website and online marketing goals.
So, What Can You Do?
Keep in mind this is a solicitation. Receiving an email is one thing, but constant emails or persistent phone calls are something different. You can always forward anything you receive to your Account Director for review. Your team at Vivid Image can examine the content of the report or audit for legitimacy. We will work with you to discuss any additional services that may help you reach your goals. You can also ignore these messages completely. Alternatively, you can respond to these solicitations with something like ‘We have our marketing team already taking necessary action’ or ‘We have forwarded any concerns to our marketing partner at Vivid Image who is able to address this matter.
