The Secret to a Successful Website? Starting with a Strong Discovery Phase

The discovery phase is the best way to get started with a website because it is quite arguably the most important part of the project. A discovery session allows you to look ‘under the hood,’ identify any vulnerabilities, and pinpoint outdated components that may need replacement. Just as you would inspect a house before buying it, ensuring you are well-informed and prepared to manage potential issues, the same principle applies to rebuilding a website. It allows us to address immediate issues and anticipates solutions, saving valuable time.

Ensure Your Website Project Serves Your Business Goals

The entire purpose of discovery is to ensure that the project plan will serve your business’s goals, be it increasing revenue, donations, email signups, or creating efficiencies that save you time. It ensures that you’ve been heard and that you’re getting exactly what you asked for and need to help your business by bringing together all stakeholders to prevent delays and rework. It can also reduce future costs and frustrations and ensure that timelines and deadlines are met.

During this collaborative meeting, we’ll dive deep into your current pain points and explore solutions tailored to your specific needs. Some common pain points recent clients shared during their discovery phase include:

• There is a need for more online visibility or brand awareness. When this happens, we discuss content and SEO to reach ideal customers.
• The current website is outdated, slow, or difficult to navigate. In the next phase, we can reimagine the user experience with modern design and seamless functionality, ensuring visitors find what they need effortlessly.
• There is a need for more lead generation and customer activity. We’ll guide you through options for lead capture mechanisms, calls to action, and conversion-optimized features to drive more inquiries and sales.
• The website needs to convey your brand’s unique value. Our branding experts are on standby, to help as needed, to craft a visually stunning, on-brand design and messaging that resonates with your target audience.

By the end of the discovery phase, you will have a comprehensive, actionable plan that streamlines the website development process, enhances efficiency, and helps maintain project scope. We want your entire investment in the final project to be well utilized and for you to see a return.

From the discovery phase to your website launch, you’ll benefit from our nearly 30 years of experience building websites that produce results. This is in part due to our dedication to staying on top of industry best practices and the latest design trends that contribute to the success of your online presence.