There are many different types of content you can publish on your blog, such as newsworthy or timely content. But, evergreen content will work the hardest for you, for the longest. Every blog needs some evergreen content!
What is Evergreen Content?
Evergreen content is valuable and high-quality blog content written to drive traffic to your website for a long time, usually years. It is timeless content that does not change frequently, and is tied to your business’s unique niche to highlight your expertise in that topic. Evergreen content has a long lifespan on your website with little or no updating, so it is referenced long after the original publication date.
Writing Evergreen Content
To get ideas for great evergreen content for your website, research the keywords that people use to find you. Then brainstorm topic ideas that will be a resource to your readers. For instance, How to’s or tutorials, reference or informational posts, resource lists, answers to FAQ’s, historical re-caps, or other in-depth and detailed posts that are relevant to your readers and your business could be fantastic evergreen blog content. Evergreen posts don’t need to be about “old things” but rather avoid reference to dates, events, statistics, breaking news or other information that may date itself quickly.
The Everlasting Effects of Evergreen Content
Truly evergreen content will typically achieve a higher rank with search engines and steady, continuous web traffic because of the timelessness and quality of the post (as always, make sure that your posts are optimized for SEO before publishing). If the evergreen content ranks high on the search engines and drives traffic to your website, with a clear call-to-action, it will also generate leads.
Promoting your Evergreen Blog Content
Evergreen content does not just have to sit and wait to be found via search engines. Evergreen blog content can also be linked to in other blog posts to drive even more traffic to it (such as some of the links within this post). Evergreen content can also be filtered through your social media marketing channels to amplify the social referral traffic to your blog. For instance, if you make a list of your evergreen content, it can be periodically shared via Twitter again and again over time.
For your next blog post, try writing evergreen content that will stand the test of time. Creating evergreen content will probably take you more time to create, but it will also continue to work hard for you, long after you hit publish.
Have you tried mixing evergreen content into your blog? How do you use social media to amplify the effects of evergreen content?