- Set up two-factor authentication.
- Regularly monitor who has admin access to your page and remove anyone who no longer should have access.
- Invite people not connected to you to like your page. This is available after they like/interact with something you post.
- Add content to the description area of your cover image and profile picture. Put in your core information and website link, at a minimum. This goes for pictures too. Put in some information of what people are looking at and why you posted the picture.
- Make the name of your page and your address/email/phone information IDENTICAL to what is on your website and Google Business Profile listing.
- Check for unofficial pages that Facebook has auto-generated. Go through the claim process to merge or unpublish them.
- Tag other businesses and people in photos and post updates when appropriate.
- Use video. Add it to Facebook natively if possible to do better in the algorithm (rather than post a link to it in YouTube).
- Follow the rules! Many copyright violations, as well as contest/promotion violations. Facebook has lots of rules that many people ignore. You are liable.
- Post consistently and use a good mix of content. Not all posts should be promotional, or educational, or entertaining… use them all!
