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How I use Hootsuite as a Social Media Management Tool

Hootsuite is a tool used to manage your social media marketing. It is one of the many tools referred to as a “Social Media Management” Tool or System (others include

Do You Know About These Changes Facebook Made to Your Fan Page?

Facebook has rolled out a few changes we want to share with you. Facebook Change #1 The first one, you may have already noticed, is the disappearance of the "Use

Content Marketing Summary from Social Media Breakfast

This morning Christina Mikanowski, Vice-President of Maccabee presented to the Social Media Breakfast Central Minnesota on the topic of Content Marketing. For those

13 Smart Ways to Create Powerful Company Updates on LinkedIn

If your company’s Linkedin profile is collecting dust or feeling lonely from a lack of visitors and interaction, it is time to breathe some creative energy into it!

Why you Should Outsource your Social Media (instead of doing it in-house)

If you feel like you should be doing more on social media with your business, but are not sure how to go about it, you are not alone. Many small businesses are not

Facebook Trends & Changes to Watch

Keeping on top of what is new and changing with Facebook is like trying to find where a rainbow starts. As soon as it is in sight, you realize that you are farther

Everything you want to Know about Facebook Advertising but are Afraid to Ask

Facebook Advertising is becoming an important part of most brands' Facebook Marketing Plans. If you have not yet tried Facebook Advertising, or are overwhelmed by

UTM: What’s That and Why Do I Need It?

UTM stands for Urchin Tracking Module. Does that help? Didn't think so. Chances are your website uses Google Analytics to track usage and visitor behavior (according

What’s New in Facebook October 2015

Don't be surprised, Facebook is making more changes! Mari Smith announced at the “Boost your Business” seminar this summer, that there were updates coming to Facebook

My Day at the Social Media RockStar Event

The Social Media Rockstar Event returned to Morton, Minnesota this year and I was eager to attend for the third consultive year.  With a few returning speakers, but

Look Great in the Inbox

When it comes to email marketing, first impressions matter. How are you doing with your email marketing? Are you consistent? Are you delivering meaningful content

Give your Blog Posts More Reach with LinkedIn Publisher

We all know the benefits of blogging, right?  If you are still in the dark as to why you would want to blog on your website, review this blog post. With Linkedin's