I recently gave a presentation at the Social Media Breakfast Central Minnesota about “10 Things Facebook Page Admins Tragically Are Not Doing” which gave me an opportunity teach about 60 people about the things I wish administrators would do more of in regard to their Facebook pages. Since I compiled a list of talking points to cover during the presentation, I thought they might make a great blog post to inspire others to get more out of their Facebook pages. If you have questions, please post on our Vivid Image Facebook page and consider attending an SMB closest to you to learn more about effective ways to use social media to better your organization.
- Rearrange your Facebook page layout. This is a newer feature and Facebook rearranged things into a default arrangement that isn’t in your best interest. This will affect the order of the tabs on the left, what shows in the tabs, and the order of your page.
- Invite people not connected to you to like your page. This is available after they like/interact with something you post.
- Tell Facebook your “ideal” audience preference in the settings. This is newer and most people have not done this. The functionality is very similar to audience functions in ads.
- Add content to the description area of your cover image and profile picture. Put in your core information and website link, at a minimum. This goes for pictures too. Put in some information of what people are looking at and why you posted the picture.
- Make the name of your page and your address/email/phone information IDENTICAL to what is on your website and Google Local listing.
- Check for unofficial pages that Facebook has auto-generated. Go through the claim process to merge or unpublish them.
- Tag other businesses and people in photos and post updates when appropriate.
- Take the time to tailor your audience before paying Facebook to boost your post.
- Use video. Add it to Facebook natively if possible to do better in the algorithm.
- Follow the rules! Many copyright violations, as well as contest/promotion violations. Facebook has lots of rules that I see many people ignoring. You are liable.
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