By the time you read this, you’ve probably already seen several animated gifs today. Heck, you may have even used one in a text message or on social media. GIFs are incredibly popular right now and have widespread use from giving a reaction or a greeting.
A short history
GIFs were introduced in 1987 and were solely used for static images as the compression levels allow for small file sizes. Once other file types became popular, GIF usage took a dip. Now, that small file size can come in handy when layering images on top of each other to create an animation. Now, you see GIFs everywhere.
Why GIFs?
Easy to Grab Attention
A little bit of movement can help grab and capture one’s eye. This type of interaction can hold a viewer on a post for longer.
Encourages Interaction
Using GIFs can help increase the chances of your posts being shared and/or interacted with.
Easy to Consume
Since animated GIFs tend to be short and looping, the message can be understood quickly, making it easier to remember.
Share Variety of Information
GIFs don’t have to be just TV character reactions. They can be used to show whatever information you have to share.
For Almost All Industries
GIFs can work in almost any industry. Pretty much any brand can implement animated GIFs and see results from it.
Shows Personality
Animated GIFs are fun and entertaining! They can be used to show the personality of your company.
When to use a GIF
If you’ve been wondering if you should be using animated GIFs for your business – the answer is YES! GIFs are a great tool to highlight different things going on in your business and engage with your consumers. An easy way to include GIFs in your social media is to use them when sharing something special.
Examples could be:
Highlighting New Products
Invitation to Special Event
Promoting a Sale
Ready to Boost Engagement?
Discover how animated GIFs can elevate your brand’s personality and customer interaction.
