Color is a powerful tool in graphic design. The psychology of color plays a crucial role, yet many people don't realize the importance of color and why it's necessary to carefully consider what colors represent a company. Different colors evoke emotional responses, allow companies to connect with their audiences, and create a cohesive brand color palette that enhances recognition and Continue Reading
Design
Logo Design Variations
Your logo represents your company, but one size doesn't always fit all when it comes to branding across multiple platforms. From social media to business cards, flyers and your website, your logo needs to be adaptable while maintaining brand consistency. That's where having multiple logo variations comes in. Versatility Across Platforms The first reason why you want to have multiple Continue Reading
5 Web Design Trends for 2025
Trends to be on the lookout for this year! In 2025, we will see a variety of website trends ranging from AI-powered features to changing aesthetic preferences. At Vivid Image, we believe it’s important to stay aware of these trends and incorporate them into your website while maintaining a strong focus on user experience. In this post, we’ll explore some of the top trends we’ve seen and expect Continue Reading
How to Make Awesome Social Media Graphics Without PhotoShop
Photo-editing tools like PhotoShop are expensive and complex for part-time use by the everyday marketer. Community Managers today need to be able to be as self-sufficient as possible and make quick, original images on their own. The good news? There are simple online tools and design principles that can help you create professional-looking social media graphics for Facebook, Instagram, LinkedIn, Continue Reading
What is a Vector Image?
"What is a vector image! I don't know what this is. Do I have one of those? Do I need one?" If you have ever had any graphic design done, you have probably been exposed to the term vector graphic and had these kinds of questions. Don't worry, this is a good thing. Let's start with the basics and learn "what is a vector image!". Raster graphics vs Vector graphics Raster graphics ( jpg / Continue Reading
Our Logo Creation Process
Are you struggling with outdated or inconsistent branding? At Vivid Image, we've developed an effective logo creation process to solve these challenges and elevate your brand identity. Our approach guides you through exploring various layouts and color combinations, helping you visualize how your new logo will appear across different mediums. The result? A logo that truly reflects your brand and Continue Reading
