One of the key benefits of the WordPress platform is that once the foundation of your WordPress site is developed, you can easily add new content as a blog post, without being a web developer, graphic designer, or programmer. But, there are some best practices when formatting your WordPress blog posts that can help you to look more professional, drive traffic to other areas of your website, and Continue Reading
Design
What is UX & Why Should I Care?
What Will Improve My Website's UX? There is a long list of practices, processes and user research that should be considered when designing for user experience. To give you a quick idea, below are just a few examples of what should be considered when creating your website for your target users. It is imperative that you place your audience at the forefront of your mind when making any website Continue Reading
Is it Time for a Logo Redesign or Refresh?
Your logo is so important to your business! Your company logo expresses what your business stands for, its culture & values. It is often times the first thing that people connect with your company in their minds. A great logo has meaning and retains significance over a long period of time. A good logo will set you apart from your competition & should be used across all your marketing Continue Reading
How to Make Awesome Social Media Graphics Without PhotoShop
Photo-editing tools like PhotoShop are expensive and complex for part-time use by the everyday marketer. Community Managers today need to be able to be as self-sufficent as possible and make quick, original images on their own. But here is the good news for marketers and community managers: there is a lot we can do to create social media graphics for Facebook, Twitter, Pinterest, Blogs, and others Continue Reading
What are Pixels, PPI, and DPI?
We love Pixels! When discussing images for your website, we usually tell you a measurement called a pixel. Pixels are the standard measurement used for digital images. They are small squares of color that make us a digital image. If you zoom into a photo you start seeing these small square. PPI (pixels per inch) vs DPI (dots per inch) and who uses them? For a photo to look nice and Continue Reading
What is a Vector Image?
"What is a vector image! I don't know what this is. Do I have one of those? Do I need one?" If you have ever had any graphic design done, you have probably been exposed to the term vector graphic and had these kinds of questions. Don't worry, this is a good thing. Let's start with the basics and learn "what is a vector image!". Raster graphics vs Vector graphics Raster graphics ( jpg / Continue Reading
