"What is a vector image! I don't know what this is. Do I have one of those? Do I need one?" If you have ever had any graphic design done, you have probably been exposed to the term vector graphic and had these kinds of questions. Don't worry, this is a good thing. Let's start with the basics and learn "what is a vector image!". Raster graphics vs Vector graphics Raster graphics ( jpg / Continue Reading
Design
Our Logo Creation Process
Are you struggling with outdated or inconsistent branding? At Vivid Image, we've developed an effective logo creation process to solve these challenges and elevate your brand identity. Our approach guides you through exploring various layouts and color combinations, helping you visualize how your new logo will appear across different mediums. The result? A logo that truly reflects your brand and Continue Reading
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all people with Continue Reading
The Power of Whitespace
What is Whitespace? Whitespace, also known as negative space, is a design term that describes an empty area without design elements. This would include things like pictures, text, icons, etc. Despite the name being commonly referred to as white space, this empty area can actually be any color! Whitespace can be found in many forms of design, including websites, social media posts, print pieces, Continue Reading
Importance of Fonts
Understanding the Role of Fonts in Design Although many people probably think of colors or pictures when thinking of designs, one area that can be overlooked but is actually very important is fonts! Fonts are something that we see every single day. Every time you open an email, scroll on social media, or even drive on the highway, you’re constantly reading. Although you probably don’t question Continue Reading
Telling a Story with Your Logo
Every brand has a story. You have a story on how your company started. You have a story on how far your company has come. Each change, iteration, and evolution tells a bit of your story. How are you sharing that story with your customer base? Did you know that your brand, and more specifically, your logo could help do that? Your logo is a quick visual that represents your brand. While it Continue Reading
