What is Whitespace? Whitespace, also known as negative space, is a design term that describes an empty area without design elements. This would include things like pictures, text, icons, etc. Despite the name being commonly referred to as white space, this empty area can actually be any color! Whitespace can be found in many forms of design, including websites, social media posts, print pieces, Continue Reading
Design
Importance of Fonts
Understanding the Role of Fonts in Design Although many people probably think of colors or pictures when thinking of designs, one area that can be overlooked but is actually very important is fonts! Fonts are something that we see every single day. Every time you open an email, scroll on social media, or even drive on the highway, you’re constantly reading. Although you probably don’t question Continue Reading
Telling a Story with Your Logo
Every brand has a story. You have a story on how your company started. You have a story on how far your company has come. Each change, iteration, and evolution tells a bit of your story. How are you sharing that story with your customer base? Did you know that your brand, and more specifically, your logo could help do that? Your logo is a quick visual that represents your brand. While it Continue Reading
Time for a Print Material Makeover?
Since your brand is the foundation of your business, the quality of the graphic design supporting it becomes the pillar that elevates your presence. When it's time for new print materials, looking great is non-negotiable, and consistency is key! Continue Reading
Animated GIFs for Your Social Media
Why GIFs? When to use a GIF If you've been wondering if you should be using animated GIFs for your business - the answer is YES! GIFs are a great tool to highlight different things going on in your business and engage with your consumers. An easy way to include GIFs in your social media is to use them when sharing something special. Examples could be: Continue Reading
Is it Time for a Logo Redesign or Refresh?
Your logo is so important to your business! Your company logo expresses what your business stands for, its culture & values. It is often times the first thing that people connect with your company in their minds. A great logo has meaning and retains significance over a long period of time. A good logo will set you apart from your competition & should be used across all your marketing Continue Reading
