Do you know the true power of Google Search Console? Are you leveraging all the valuable data it has available to you? Most people do not know all of the features this tool can offer, & assume it’s only helpful for the really technical aspects of your website. We’ll cover one helpful tidbit that most people don’t realize exists that can be truly helpful when it comes to evaluating your traffic or deciding what content creation needs to happen next.
What Is Google Search Console?
Google Search Console (otherwise referenced as GSC) provides you with critical data about your website’s traffic performance and any technical items that may need to be addressed. But what many don’t know is that it can actually show you the keywords people are searching that bring them to your website! Google Analytics (another extremely valuable tool) will tell you how many people visited your website from organic searches, but GSC will provide you with some really helpful information about what actual queries people searched to find you.
So, How Do I Find These Keywords?
Fret not — we’ll show you where exactly you need to go to find these search queries. Keep in mind, Google’s products evolve quickly so the steps that are outlined below are subject to change over time. However, once you get in there and start navigating and becoming more comfortable, the changes that occur will be much easier for you to find and adapt to. When you partner with Vivid Image, we can take of as much of this on your behalf as you’d like, so you can leverage the best information for your business! But, we know we have some DIY’ers and those who love to learn, so here you go!
How Can I Use This Keyword Information to Drive More Traffic?
Your next step is to engage with the Active Searchers who are looking for exactly what you have to offer. You can use this information to identify what keywords your website is already ranking for, or find where you really need to make improvements to gain more qualified traffic.
With a solid Marketing Foundation & Active Searcher plan in place, you will be found online as an obvious choice. Schedule a call today so we can help you follow the right steps to build upon your Marketing foundation!
