Reels, Shorts, TikToks, oh my!
Everywhere you look on social media, you are met with a video clip that automatically starts playing when you scroll by it. In today’s digital age, creating video content is more important than ever before. And when it comes to social media, video content is king. That’s because people are more likely to watch a video than they are to read a long blog post or article.
Did you watch the reel before you started reading this post?
Case in point. Not only is video content more engaging than text or images, but it also has a number of unique benefits that make it ideal for social media.
Let’s dive into the why’s, what’s and how’s of creating great video content for social media.
Why Create Video Content for Social Media?
Like the experiment above, users are more likely to engage with video content over static content. Further, they are two times more likely to share it with their friends than any other types of content on social media.
Stand Out
Are your competitors using video on social media? If not, your brand can stand out by engaging users in quality video content. Further, video captures users’ attention for longer periods of time.
Be Authentic
Video can “show” users your brand. It is original and helps users get a feel for who you are as a company. This builds trust in your brand and can help build rapport with potential customers.
Boost Reach
Videos can boost reach and engagement. When users watch and share, you can reach a wider audience that helps grow your business even further.
Hot Tips for Creating Video Content
- Add a Call to Action to the end of your videos
- Place text on the screen or add auto-generated subtitles to increase accessibility (significant amounts of videos on social media are watched without sound)
- Only use audio you are allowed to use – otherwise, create original audio
- Make sure to stand out in the first few seconds of the video to capture attention right away
Need help?
Do you have ideas for creating video content for your social media platforms but think you might need some assistance in execution? Reach out to us today, and we can help make your content creation dreams come to life!
