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Do’s & Don’ts of Email Marketing

Blog Email Do’s & Don’ts of Email Marketing

The number one problem with email marketing is knowing when to limit your content in order to get the best response. Follow these simple tips to get more efficient results!

Tips to Better Emails

#1: Determine ONE Goal of the Email

Think about the reason you are sending the email in the first place.

Pick a specific goal for sending:

Moving your site?
A white thumbs-up icon inside an orange circle, symbolizing approval or a positive response.

DO:

  • Follow you on social media
  • Buy a product
  • Register for an event
  • Announce new service
  • Take a specific action
A group of women in workout clothes practice yoga in a bright studio. Text above promotes summer yoga class schedules, with a Sign Up Today button and information about a Yoga for Kids class every weekday at 10 am.
A thumb down in a circle.

DON’T:

  • Send an email for the sake of sending an email
  • Have 5 different goals for the email
  • Confuse the reader on where to look or what to do next
  • Pack too much content into one email
  • Lose focus of the email
Image shows a Fathers Day Sale ad. A man in a yellow polo carries a smiling child on his back. Text promotes an extra 20% off, free shipping, categories to shop, and encourages customers to sign up for email marketing updates.

#2. Provide Crystal Clear CTA’s (calls-to-actions)

A white thumbs-up icon inside an orange circle, symbolizing approval or a positive response.

DO:

Give them “just enough” info to set the hook & click the CTA. Make the CTA super obvious (don’t make your audience have to figure it out)

Examples of strong CTA’s:

A webpage featuring buttons labeled Apply Now, Lets Talk, Click to Share, Start Your Project, and Get Your Free Marketing Plan, with links for a video and a podcast at the top.
A thumb down in a circle.

DON’T:

Tell them everything in the email (just provide a sneak peek)

#3. Drive Them to Real Estate that You Actually OWN (not rent)

A white thumbs-up icon inside an orange circle, symbolizing approval or a positive response.

DO:

Drive your audience to a specific landing page, product page, blog post or video that are embedded on your website

A thumb down in a circle.

DON’T:

Drive to a social media (unless it’s for them to follow you).

#4. Follow a Template

A white thumbs-up icon inside an orange circle, symbolizing approval or a positive response.

DO:

Design an effective template for each type of email you want to send and use it as your starting point to promote each specific goal that you have.

A thumb down in a circle.

DON’T:

Reinvent every email from scratch.

Annotated example email layout with labeled sections: header, preheader, logo & colors, image of bicycles, message body, call to action button, and footer. Each section is numbered and highlighted for clarity.

Remember that your Call to Action is a great way to measure what your audience is viewing and clicking through to take the action. This is an effective way to tell what they are interested in the most so that you can provide more information on those specific topics.

Get Better Results with Our Constant Contact Marketing Services

At Vivid Image we are proud to partner with Constant Contact and are ready to help you find the right fit for your Email Marketing strategy. From Newsletters and Publications to Surveys and Social Campaigns we are here to help you get started, achieve better results, and find the perfect fit. Contact your Account Director or (320) 587-8974 with your Email Marketing or Constant Contact questions or visit Constant Contact for a FREE Trial.

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