A | B | C | D | E | F | G |H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by all people with Continue Reading
Why You NEED to Clean Your Email List
How Can Growing a List Be Bad? More isn't always better when it comes to your email list if it means its filled with stagnant or spam-filled contacts, which is worse than having no list at all. Everyone continues to talk about how and why you should grow your email list, so this may seem contradictory. However, if you have undesirable contacts in your list, it may actually be costing you more Continue Reading
Fishing for Quality Leads
Living in the Land of 10,000 Lakes gives us Minnesotans countless opportunities to hone our fishing skills to catch a delicious meal to feed our families and friends. As true Minnesotans, we are typically taught at a young age how to bait a hook, but most importantly what bait to place on that hook. Earthworms for Panfish, minnows for Walleye, nightcrawlers for Bass, etc. Depending upon your Continue Reading
Use Email Marketing to Reach More Customers
Email marketing can be a more powerful tool to keep your customers informed on what is new for your business, build brand loyalty and be a great way to stay top of mind than ever before. Follow these steps to reach more customers with email 1. Keep Loyalty Many people are having to shift priorities and try new brands due to availability, staffing issues, convenience, or simply a lack Continue Reading
Do’s & Don’ts of Email Marketing
The number one problem with email marketing is knowing when to limit your content in order to get the best response. Follow these simple tips to get more efficient results! Tips to Better Emails #1: Determine ONE Goal of the Email Think about the reason you are sending the email in the first place. DO: Pick a specific goal for sending: DON'T: #2. Provide Crystal Clear CTA’s Continue Reading
Getting Started with an Enewsletter
A low cost, easy way to communicate with your customers and help them stay connected to you. Ever thought about getting started with an enewsletter for your business or organization, but didn’t quite know where to start? Maybe you have a costly “paper” version that you’d like to convert to an electronic version. E-newsletters are a low cost, easy way to communicate with your customers and help Continue Reading
