Set It Up Once and Let Useful Updates Come to You Google Alerts is a free Google tool that emails you when new web pages, news stories, or blog posts mention a word or phrase you choose. Set up alerts for your business name, your competitors, and the topics your customers care about, and useful information will land in your inbox without you searching for it every day. All you need is a Google Continue Reading
How Do I Keep My Mass Emails Out of Spam Folders?
Everything You Need to Know About Email Deliverability The best way to keep your mass emails out of spam folders is to email only people who asked to hear from you, make it easy to unsubscribe, keep your email list clean, and use a reputable email marketing platform. Following email best practices and the CAN-SPAM Act also helps improve your chances of reaching customers' inboxes. Mass email Continue Reading
Why Is a Professional Business Email Important?
9 Reasons Why a Professional Business Email Matters If you want people to trust your business, the little things matter. Your email address is one of them. When a business uses a generic email like Gmail, Yahoo, or Hotmail as its main contact, it can create doubt. A professional email tied to your domain sends a very different message. A professional business email tied to your domain name Continue Reading
Common Terms We Use – Defined
A | B | C | D | E | F | G |H | I |J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z A A/B Testing - Creating two versions of content (e.g., ad copy, email, image, landing page) to test against each other in a campaign. This helps determine which version your audience responds to better. Accessible Website - A website designed and developed to be usable by Continue Reading
Why You NEED to Clean Your Email List
How Can Growing a List Be Bad? More isn't always better when it comes to your email list if it means its filled with stagnant or spam-filled contacts, which is worse than having no list at all. Everyone continues to talk about how and why you should grow your email list, so this may seem contradictory. However, if you have undesirable contacts in your list, it may actually be costing you more Continue Reading
Fishing for Quality Leads
Living in the Land of 10,000 Lakes gives us Minnesotans countless opportunities to hone our fishing skills to catch a delicious meal to feed our families and friends. As true Minnesotans, we are typically taught at a young age how to bait a hook, but most importantly what bait to place on that hook. Earthworms for Panfish, minnows for Walleye, nightcrawlers for Bass, etc. Depending upon your Continue Reading
