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From Handshakes to Inboxes: Keeping Your Personal Touch in Email Marketing

Blog News From Handshakes to Inboxes: Keeping Your Personal Touch in Email Marketing
shaking hands over email

Are your emails getting lost in your customers’ crowded inboxes? You’re not alone. Many business owners tell us they wish they could reach more customers or that more customers would read their emails and take action. The good news is, we can help you create emails your customers will look forward to receiving – whether you’re using Active Campaign, Constant Contact, MailChimp, or another platform.

Think of email marketing like having a friendly conversation with your customers, just through their inbox instead of across your counter. Maybe you’re just getting started with email, or perhaps you’ve been sending emails but aren’t seeing the results you want. Either way, we’d love to show you simple ways to make your emails work harder for your business while strengthening those valuable customer relationships you’ve worked so hard to build.

As a certified Constant Contact partner we’ve walked alongside many businesses just like yours on their digital journey. We know that moving from handshakes and regular mailings to digital tools can feel like a big leap. Many of our clients once felt the same way. But they’ve discovered, with the right guidance, that technology can actually help make those personal connections even stronger. That’s why we’re so excited to share some recent updates that make email marketing more approachable and effective than ever before.

Making Technology Work for Your Business, Your Way

Remember how exciting it was when a customer first told their friends about your business? Email marketing can create that same word-of-mouth magic, just digitally. Constant Contact’s latest updates make this easier than ever. They’ve introduced new email templates that help you capture your business’s unique brand and personality which keep that personal touch. And here’s something your customers will love: if you host events or offer special promotions, they can now instantly pay using Apple Pay or Google Pay. Think of it as adding a modern twist to your trusted handshake deal, making it easier for customers of all ages to do business with you.

Greeting Customers Just Like You Always Have

You know that warm welcome you give customers when they walk through your door? We can help you create that same feeling in their inbox. With Constant Contact’s new automated welcome messages, every new subscriber receives a friendly greeting, right on cue. It’s like having your best staff member personally welcome each customer – even when you’re busy serving others.

Keeping It Simple and Personal

We hear it all the time: “I’m great at running my business, but marketing isn’t my strong suit.” Do you need to understand the do’s and don’ts of email marketing or need ideas for what to say? That’s exactly why we love Constant Contact’s new AI-powered content helper. This tool suggests content that sounds natural and engaging and will help you create the perfect email in no time.

Why Choose Us as Your Guide?

Just like you’re the expert in your field, we’re experienced in making email marketing work for small businesses. As a certified Constant Contact partner, we’ve helped countless business owners like you:

  • Save precious time while reaching more customers
  • Cut down on paperwork and operational costs
  • Keep that personal touch your customers love
  • Turn occasional shoppers into loyal regulars

Let’s Grow Together

At Vivid Image we are proud to partner with Constant Contact and are ready to help you find the right fit for your Email Marketing strategy. From Newsletters and Publications to Surveys and Social Campaigns we are here to help you get started, achieve better results and find the perfect fit. Contact your Account Director or (320) 587-8974 with your Email Marketing or Constant Contact questions or visit Constant Contact for a FREE Trial.

Constant Contact Certified 2025-2026

Filed Under: News

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(320) 587-8974
info@vimm.com
897 MN-15
Hutchinson, MN 55350

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