Ever thought about starting a newsletter for your business or organization, but didn’t quite know where to start? Maybe you have a costly “paper” version that you’d like to convert to an electronic version. E-newsletters are a low cost, easy way to communicate with your customers and help them stay connected to you. It also helps engaged customers stay current on your business, products, services, sales offers, and industry news.
E-newsletters can work independently or in tandem with your website. You can use your newsletter to highlight, elaborate, or update topics covered on your website. You can post articles on your website that were initially written for your newsletter that you feel would be of particular interest to your website visitors. You can use your newsletter to direct readers to specific information or offers on your website.
Most importantly, you can use an e-newsletter to find out which customers consistently read the information you send to them, monitor topics that generate interest, develop a database of interested customers, and measure the percentage of opened newsletters. All of this can be done for the fraction of the cost of a paper version newsletter, within a shorter production time-frame.
With social media on the scene, e-newsletters have integrated the tools and technologies that make sharing content fast and easy. E-newsletters work great for growing your social communities and tailoring specific information and offers to niche markets.Vivid Image has used Constant Contact almost since the time it was founded in 1998 and recommend it using it for a number of reasons: longevity, reputation, progressive technology, minimal investment, and simplicity to name a few.
Are you wondering if now is the right time to start an e-newsletter? It is! Electronic and mobile communications are on the rise, and will continue to be a key part of marketing initiatives well into the future. To get started with an enewsletter strategy and implementation, talk to your account director.