Website Pricing: Branding, Content, & Functionality
When we build a website at Vivid Image, we consider three key pieces that impact the pricing: branding, content, and functionality.
Branding
A brand is more than a logo; it’s a promise to your customer. If you have established style guidelines, we will seamlessly integrate them to ensure consistency and cost-efficiency. However, if your brand is ready for an evolution, we specialize in refining your visual voice. Our goal is to ensure your identity is not just seen, but felt—building the deep-rooted trust and credibility necessary to convert browsers into advocates.
Content
Content is what your visitors come to your site to see and read. We tend to do StoryBrand messaging clinics, which help our clients get clear on the problem they solve. This not only refines the content but also builds excitement and a new level of energy for every one marketing the business. If you already have well-crafted content, our job is easier and less costly. However, if new content creation, SEO optimization, or video and animation are needed, this adds to the project’s scope and cost.
Functionality
Functionality includes what your visitors can do on your site. Basic functionality like a contact form is less expensive, while advanced features like e-commerce, membership areas, or custom integrations add complexity and cost.
Given these factors, our website prices vary. On the low end, we can create a website for around $4,500. An average website typically costs between $10,000 and $12,000. For more complex projects, it’s not uncommon to spend $30,000 to $40,000.
At Vivid Image, we help build clarity with a paid discovery session to understand your branding, content, and functionality needs. We also look at the type of client activity you want to create and the business problems you want to solve. If you want to reduce your frustrations while saving time and money, this is the best place to start.
